Received 65,835 PLN by investing only 1,702 PLN promoting concerts.

Point A:
— Non-systematic advertising campaigns
— Lack of a clear strategy
— Unstable ticket sales

What was done:
— Competitor and target audience analysis (Ukrainian and Russian speakers in Poland)
— Developed a strategy for each artist and city
— Launched targeting with 3 goals: reach + traffic + conversions
— Adapted creatives for artists (video + static)
— Implemented daily analytics and optimization
— Scaled successful connections to other cities

Point B:
— 665 sales (Poznań)
— Cost per purchase: 16.21 PLN
— Budget: 1,702 PLN → revenue: 65,835 PLN
— Additionally: 323 sales (KDK) with CPL 14.57 PLN
— Reduced cost of acquisition by ~30%
— Reach: 50,000+ target audience