2,882 requests at $1.38 with a purchase conversion of 30%

Project Overview:
Case Lab — an accessory store for Apple devices. Before our collaboration, the client had worked with other targeting specialists but only received "raw" and non-liquid leads that hardly converted into purchases.

Main tasks from the client:
✓ Reduce the cost per lead;
✓ Increase conversion to purchase;
✓ Build a system that brings quality clients, not just a quantity of leads;

Pitfalls:
1. High competition in the Apple accessory niche;
2. The previous cost per lead was around $2;
3. Issues with the quality of leads from previous specialists — most of them did not become buyers;

What has been done:
I restarted the advertising campaigns from scratch: tested different approaches to creatives, focused on the visual aesthetics and practicality of the products. Built a clear funnel, where remarketing was separately processed for those who interacted with the brand. This not only reduced the cost per lead but also significantly increased its conversion.

Results:
- Received 2,882 inquiries at $1.38 (previously it was $2);
- Conversion to purchase increased to 30%;
- Total advertising expenses amounted to $3,991;
- Thanks to optimization, the store received not just a quantity of leads, but quality clients who actually buy;