7,743 applications at $1.63 per month

Scaled the budget by 2.5 times and raised the conversion rate from 3.5% to 10.2%

About the project:
The company specializes in turnkey car delivery from the USA and Europe.
We do not disclose the name — the client is under NDA.
(You know how it is with targetologists: "all clients are under NDA," but here it’s really a big player who cares about confidentiality).

Before starting the collaboration, the company opened two new offices and simply did not have enough leads to keep the managers busy.

Main tasks:
✓ Double the number of leads without increasing the cost per application above $2
✓ Raise the conversion rate of applications
✓ Build a stable customer acquisition system
✓ Increase trust in the company through creatives and communication

Pitfalls:
1. High competition in the market (many "gray" companies that tarnish the reputation of the entire niche)
2. Low initial level of trust among clients
3. Long decision-making cycle
4. Needed to immediately load two new offices without losing lead quality

What I did:
- Conducted market analysis, competitor analysis, target audience analysis, and customer entry points;
- Built a separate strategy for warm and cold audiences;
- For warm audiences, launched ads for messages;
- For cold audiences — quizzes with a survey about the "dream car" (evoked emotion and engagement);
- Each communication channel had its own separate funnel and clear strategy;
- Optimized campaigns daily (as the budget reached $500/day);
- Worked on updating creatives to avoid audience burnout;
- Built communication around trust, savings, and quality turnkey service;

Results:

* Duration of collaboration: 6 months (at the time of writing the case — we have already been working for 1 year)
* Initial budget: $4,800/month
* Budget in the 6th month: $12,600/month
* Total number of leads (over 6 months): 7,743
* CPL: ≈ $1.63
* % validity of applications: raised from 3.5% to 10.2%
* CTR: 2.4%
* CPC: $0.05

The client was completely satisfied, as I met all KPIs, scaled without losing quality, and built a stable customer acquisition system.