23.82× ROAS · from scratch 6,000 purchases — women's clothing

Google Shopping from scratch for a women's clothing store. At the start, there were no advertising accounts or analytical infrastructure. It is necessary to build the entire foundation.

Data Foundation: registration of GA4 with conversion value, verification of Merchant Center, creation of product feed and integration with Horoshop. PMax architecture: segmentation by category/season, feed-first logic, asset groups with separate creatives for each category, audience signals. Testing bid strategies (Max Conversions → Max Value → tROAS).

Results over 12 months:
• ROAS 23.82× (2382%) · DRR 4.2%
• Revenue ₴4.07M · Budget ₴170.7K
• 6,001 purchases · CPA ₴28.45 · CR 1.72%
• CTR 2.16% · CPC ₴0.49 · 347,318 clicks

Period: February 2023 — January 2024
Niche: E-commerce · fashion / women's clothing

#GoogleAds #PerformanceMax #ROAS #GoogleMerchantCenter #GA4 #WomensApparel #FeedFirstPMax #tROAS #Ecommerce #PPC #ContextualAdvertising