$2M+ revenue for the furniture and lighting store with a ROAS of 284%
For a furniture and lighting store operating in the markets of the USA, Canada, and the UK, I developed and implemented an effective Facebook advertising strategy aimed at increasing sales and brand awareness. The total advertising budget amounted to $730,412, from which over $2,000,000 in revenue was generated with an average ROAS of 2.84 (284%).
Client Information:
Business Sector: Furniture, decor, home lighting
Geography: USA, Canada, United Kingdom
Target Audience: Homeowners and renters, interior design enthusiasts aged 25–54
Task: Scale sales and increase brand awareness in competitive regions, considering the different preferences of the target audience
Main Goal:
Achieve a ROAS of at least 2.5
Generate over $2M in revenue
Attract a new audience and create a sustainable brand perception
Strategy Implementation:
1. Targeting and audience segmentation:
Used detailed interests to reach key groups: homeowners, renters, designers
Created lookalike audiences based on customer data
Conducted A/B testing of audiences to identify the most effective groups
2. Optimization of placements and creatives:
Applied multichannel campaigns on Facebook and Instagram
Created visually appealing carousels and video ads with real interior examples
Wrote compelling copy focusing on quality, design, and affordability
3. Monitoring and scaling:
Analyzed key metrics weekly and reallocated the budget to the most effective groups
Optimized bidding strategies to maintain profitability while scaling
Tested platforms and devices with the best results
4. Brand awareness campaigns:
Launched brand awareness campaigns in parallel
Used storytelling elements and customer testimonials for emotional connection with the audience
Results:
Revenue: over $2,000,000
Average ROAS: 2.84 (284%)
Average Order Value (AOV): $62.35
Advertising Budget: $730,412
Reach: three regions – USA, Canada, United Kingdom
Engagement Growth: significant increase in interaction with ads due to precise targeting and visual optimization
Client Information:
Business Sector: Furniture, decor, home lighting
Geography: USA, Canada, United Kingdom
Target Audience: Homeowners and renters, interior design enthusiasts aged 25–54
Task: Scale sales and increase brand awareness in competitive regions, considering the different preferences of the target audience
Main Goal:
Achieve a ROAS of at least 2.5
Generate over $2M in revenue
Attract a new audience and create a sustainable brand perception
Strategy Implementation:
1. Targeting and audience segmentation:
Used detailed interests to reach key groups: homeowners, renters, designers
Created lookalike audiences based on customer data
Conducted A/B testing of audiences to identify the most effective groups
2. Optimization of placements and creatives:
Applied multichannel campaigns on Facebook and Instagram
Created visually appealing carousels and video ads with real interior examples
Wrote compelling copy focusing on quality, design, and affordability
3. Monitoring and scaling:
Analyzed key metrics weekly and reallocated the budget to the most effective groups
Optimized bidding strategies to maintain profitability while scaling
Tested platforms and devices with the best results
4. Brand awareness campaigns:
Launched brand awareness campaigns in parallel
Used storytelling elements and customer testimonials for emotional connection with the audience
Results:
Revenue: over $2,000,000
Average ROAS: 2.84 (284%)
Average Order Value (AOV): $62.35
Advertising Budget: $730,412
Reach: three regions – USA, Canada, United Kingdom
Engagement Growth: significant increase in interaction with ads due to precise targeting and visual optimization
Kyiv 
Available for hire