5623 leads at $3 | Conversion 31%

Point A:
— New advertising cabinet
— Lack of stable funnel
— Low quality of leads at the start
— KPI: up to $7 per quality lead

What was done:
— Competitor analysis and strategy development
— Launch through lead forms + Telegram bot
— Tested quiz funnel → abandoned due to low quality
— Rebuilt the funnel: traffic to the website + retargeting + bot
— Tested 200+ creatives (videos provided better CTR)
— Constant optimization for lead quality

Point B:
— 5,623 applications
— Cost per lead: $3 (better KPI)
— Conversion: 31%
— Budget: $16,869
— Stable and scalable funnel