6279 subscribers at €0.29 for a natural ice cream brand

Case: 6279 subscribers at €0.29 | Natural ice cream brand

Project: Natural ice cream network &Ice (Greece)
Goals: Brand awareness + attracting B2B partners

What we did:
— Competitor analysis and strategy development
— Developed ideas for video content (Reels)
— Created creatives for lead generation
— Launched targeting (Instagram + Facebook)
— Optimized campaigns through daily analytics
— Scaled the most effective videos

Results:
— 6279 subscribers at €0.29
— Instagram: +9939 subscribers (€0.41)
— Facebook: +13268 subscribers (€0.25)
— Leads (ice cream): 75 at €2.27
— Leads (tea): 98 at €3.10

Thanks to testing creatives and systematic analytics, we managed to reduce the cost per subscriber and consistently generate B2B leads.