Case: 1052 leads for mentoring (psychologists and coaches)

About the project:
— Mentoring for psychologists and coaches
— Attracting clients through Instagram and lead generation

Point A:
— The funnel is not ready
— Lack of a stable flow of leads
— Undefined promotion strategy

What we did:
— Developed an advertising strategy
— Conducted analysis of the target audience and competitors
— Created offers and lead magnets
— Launched 29 creatives (video + static)
— Worked with Direct and lead forms
— Rebuilt the funnel for Leeloo + analytics
— Weekly optimization of campaigns

Point B:
— 1052 leads
— CPL: $2.59
— Budget: $2726
— Cost per client: $130–180
— Stable flow of applications