Case: How to earn 168,272 UAH from seed advertising? ROAS 515%

About the project:
— Manufacturer of lawn grass seeds (Ukraine)
— Sales through the website

Point A:
— Lack of stable sales through advertising
— High cost per lead at the start
— Non-optimized creatives

What we did:
— Launched advertising with the goal of "conversions" on the website
— Tested audiences (gardening, agriculture, ages 30–65+)
— Identified an effective segment (broad target audience of 4–6 million)
— Tested video and static ads → focused on static creatives
— Optimized campaigns for cost per application

Point B:
— Revenue: 168,272 UAH
— ROAS: 515%
— 332 orders
— CPA: $3.08
— Budget: $1,021
— Average check: 474 UAH