729 leads per week for $0.29 for a marathon

Social Media Advertising
Job 8 of 10
Project: the promotion of the online marathon on moush design by Olga Mikhailova.

Task: Collect the leads for a free marathon on the animation avatar with subsequent conversion to the purchase of the main product - the moush design course.

Placement: Facebook Tape, Instagram Tape + Storis
Geo: Russia and Ukraine.
They used creatives using the customer’s corporate style: banner and videos to gather the audience for involvement.
Two campaigns were created with the purpose of Conversion, separately on the FB and Insta, in each of 3 groups of advertisements with a distinction of interest: Motion graphic design, Computer graphics, Computer animation, Web design, Web development, rendering, Video editing


Advertising budget: $214,55
The result:
It has 43,037 users.
Advertisements: 3 360 at a price of $0.06
CTR: 4,04%
A total of 729 people were collected at a price of $0.29.