Hand-mead: a set of orders for a month ahead

Promotion of hand-made elite products,
(the average check is 3,000 rubles)Budget: 1830 rublesCA: women 35-55 years old, Moscow, Peter, + major cities of Russia (auditories on the screen).Segmentation is made by target audience.They were divided into business ladies and creative women with high income.According to the customer’s observations, most orders for handmade products come from these categories, so it was decided to test these hypotheses.For each segment, separate banners, texts and messages are developed.Placement: Instagram tape + stores.The result:
During the test period, they received clicks of 15-10 rubles, which was not satisfied.The optimization was carried out, and the price per click was reduced to 3 rubles.Showed by: 14 838Number of clicks: 496.The price for the transfer by link to the profile: 3,78 p.
CTR: 3 to 4%.Ordered by: 6.Revenue: 18 700 rublesROI = (18700 - 1830 (budget) - 9750 (set)) / 11 580 = 062 * 100% = 62%.#InfoBusiness #Target #Target #Targeted #Advertising #Marketologist #Internet-Marketologist #Target #Targeting