€758,508 IN SALES AND $175,203 IN NET PROFIT FOR SHOPIFY
HOW TO SCALE E-COMMERCE SALES OF A BRAND IN EUROPE WITHOUT LOSING ROAS
Many Shopify stores entering the European market hit a "glass ceiling" — expensive traffic, low repeat purchase rates, and as a result, minimal or zero net profit.
For our client, we developed and implemented a comprehensive strategy that transformed their business into a sales machine. We didn't just drive traffic; we built a system that generated €758,508 in total sales and achieved $175,203 in net profit in just one month.
----------
1. CLIENT AND TASK
Client: Shopify store cosmetics operating in a competitive European market.
Problem: The business had some sales, but growth had stalled. The main issues were as follows:
High dependence on paid advertising with constantly rising costs.
Low repeat purchase rate (LTV).
Lack of systematic work with the existing customer base.
Tasks I faced:
Break through the "financial ceiling" and elevate the business to a new income level.
Increase the share of repeat sales.
Build a system that generates not just revenue but also stable net profit.
----------
2. MY SOLUTION AND WORK PROCESS
Instead of simply "pouring" more money into advertising, we focused on building a customer retention and monetization system (Retention Marketing), with Klaviyo as its core platform.
Key work stages:
Deep integration of Shopify + Klaviyo: We set up full data synchronization to track every step of the customer.
Development of automated funnels (Flows): Key automated email and SMS chains were created and launched, operating 24/7:
Welcome series for new subscribers.
Abandoned Cart funnel that recovered up to 25% of customers.
Post-purchase funnels to stimulate repeat purchases and collect feedback.
Reactivation campaigns for "sleeping" customers.
Campaign strategy: We developed a content plan for regular newsletters that did not "burn out" the database but increased loyalty and generated peak sales during holidays and special events.
Synergy with paid advertising: Data from Klaviyo was used to create custom and look-alike audiences in Facebook/Instagram Ads, significantly reducing the cost of acquiring new customers.
----------
3. RESULTS IN NUMBERS
The integrated approach yielded explosive and, most importantly, profitable results.
Total Sales: €758,508.11
Revenue generated by Klaviyo: €133,193.08 (which accounts for ~18% of total revenue!)
Of which €74,072 came from automated funnels (Flows).
Sales growth: +147% (compared to the previous period).
Net profit for December 2023: $175,203.19
Subscriber base growth: +76.64% (to 352,860 recipients).
----------
4. CLIENT FEEDBACK
"Victor helped us understand that the real gold of our business lies within the existing customer base. He built a system for us that not only brings in money 'here and now' but also increases the value of each customer over time. We transitioned from just sales to building a profitable and stable brand. The best investment in marketing."
----------
IS YOUR SHOPIFY STORE READY FOR REAL, PROFITABLE GROWTH?
Message me, and we will discuss how to build a system that transforms your one-time buyers into loyal and repeat customers.
----------
#ROAS, #SHOPIFY, #E-COMMERCE, #SCALE, #ADS, #TOF, #BOF, #MOF, #Klaviyo
Many Shopify stores entering the European market hit a "glass ceiling" — expensive traffic, low repeat purchase rates, and as a result, minimal or zero net profit.
For our client, we developed and implemented a comprehensive strategy that transformed their business into a sales machine. We didn't just drive traffic; we built a system that generated €758,508 in total sales and achieved $175,203 in net profit in just one month.
----------
1. CLIENT AND TASK
Client: Shopify store cosmetics operating in a competitive European market.
Problem: The business had some sales, but growth had stalled. The main issues were as follows:
High dependence on paid advertising with constantly rising costs.
Low repeat purchase rate (LTV).
Lack of systematic work with the existing customer base.
Tasks I faced:
Break through the "financial ceiling" and elevate the business to a new income level.
Increase the share of repeat sales.
Build a system that generates not just revenue but also stable net profit.
----------
2. MY SOLUTION AND WORK PROCESS
Instead of simply "pouring" more money into advertising, we focused on building a customer retention and monetization system (Retention Marketing), with Klaviyo as its core platform.
Key work stages:
Deep integration of Shopify + Klaviyo: We set up full data synchronization to track every step of the customer.
Development of automated funnels (Flows): Key automated email and SMS chains were created and launched, operating 24/7:
Welcome series for new subscribers.
Abandoned Cart funnel that recovered up to 25% of customers.
Post-purchase funnels to stimulate repeat purchases and collect feedback.
Reactivation campaigns for "sleeping" customers.
Campaign strategy: We developed a content plan for regular newsletters that did not "burn out" the database but increased loyalty and generated peak sales during holidays and special events.
Synergy with paid advertising: Data from Klaviyo was used to create custom and look-alike audiences in Facebook/Instagram Ads, significantly reducing the cost of acquiring new customers.
----------
3. RESULTS IN NUMBERS
The integrated approach yielded explosive and, most importantly, profitable results.
Total Sales: €758,508.11
Revenue generated by Klaviyo: €133,193.08 (which accounts for ~18% of total revenue!)
Of which €74,072 came from automated funnels (Flows).
Sales growth: +147% (compared to the previous period).
Net profit for December 2023: $175,203.19
Subscriber base growth: +76.64% (to 352,860 recipients).
----------
4. CLIENT FEEDBACK
"Victor helped us understand that the real gold of our business lies within the existing customer base. He built a system for us that not only brings in money 'here and now' but also increases the value of each customer over time. We transitioned from just sales to building a profitable and stable brand. The best investment in marketing."
----------
IS YOUR SHOPIFY STORE READY FOR REAL, PROFITABLE GROWTH?
Message me, and we will discuss how to build a system that transforms your one-time buyers into loyal and repeat customers.
----------
#ROAS, #SHOPIFY, #E-COMMERCE, #SCALE, #ADS, #TOF, #BOF, #MOF, #Klaviyo
Vinnytsia 
Available for hire
Offer work