Academy "Sanlarix". Comprehensive support for Instagram (SMM)

Social Media Marketing (SMM)
Job 8 of 17
Sanlarix Academy

We maintain a separate page for the Sanlarix Academy as an independent direction focused on education, building expertise, and engaging a new audience in the energy sector.

This is not just content — it is a tool for building trust and attracting potential students and partners.

What the support includes

1. Strategy and positioning

* Formulating the positioning of the Academy as an expert educational product
* Developing a content strategy for the educational direction
* Building communication: expertise + simplicity of explanation
* Defining the main content formats

Goal: to make the page a source of knowledge and trust.

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2. Content planning

* Developing a monthly content plan
* Balancing formats:

* educational content
* expert videos
* case studies
* process demonstrations
* warming up before training

Goal: to systematically prepare the audience for participation in training.

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3. Content production

* Shooting educational and expert videos
* Creating Reels
* Preparing visual content
* Recording explanations, analyses, processes

Goal: to showcase expertise through real content.

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4. Editing and design

* Video editing
* Dynamic presentation of information
* Designing for the educational format
* Unified style of the page
* Working with previews

Goal: to make the content clear and attention-grabbing.

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5. Publishing and page management

* Regularly posting content
* Writing texts
* Updating the profile
* Building the structure of the page

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6. Analytics and development

* Analyzing reach and engagement
* Tracking audience reactions
* Adjusting the content strategy
* Testing new formats

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Additionally

* Warming up the audience before launching educational programs
* Preparing content for advertising campaigns
* Integrating with the main brand page
* Building a funnel: content → trust → education

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Approach to work

We are building not just a page, but a separate direction:

* systematic work with content
* focus on expertise
* preparing the audience for purchasing education
* integration into the overall marketing system

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Result

The Sunlorex Academy page becomes:

* a source of expert content
* a channel for attracting a new audience
* a tool for selling educational programs
* part of a strong brand ecosystem

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Conclusion

This is not just managing Instagram, but building a full-fledged educational product through content and communication.
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