"Sanlarix Academy". Lead generation (Meta Ads)

Promotion of the training program for solar power plant installers through Meta Ads.
The main task is stable generation of applications for the course with control over lead cost and scaling of advertising campaigns.

As part of the work completed:

- development of a strategy for the educational product
- building a funnel (TOF/MOF)
- launching lead forms and traffic campaigns to the website
- audience segmentation (beginners / people with similar interests / lookalike)
- testing creatives (videos, expert clips, "career change" triggers)
- optimization of lead cost
- scaling effective connections
- working with analytics and application quality

Results during the work period:

- 1,550 leads
- advertising budget: $11,008
- average lead cost: $7.10
- reach: 754,306
- impressions: 3,368,491
- clicks: 24,077

Conclusion:

Advertising campaigns demonstrated stable lead generation in the training niche.
Due to the correct presentation (career change, income, practicality), it was possible to maintain a low application cost and scale the campaigns.