"Lux Muradoglu" Passenger bus transportation (Meta Ads)
Client: Lux Muradoglu
Niche:
Passenger bus transportation routes Ukraine – Turkey – Georgia
Geography of promotion: Ukraine
Social networks:
Instagram – https://www.instagram.com/luks.muradoglu/
Promotion tool:
Targeted advertising in Meta Ads
Collaboration period
Start of advertising campaigns: August 2025
Data period in the case: January 2026
Initial conditions
Advertising campaigns and social media promotion were launched earlier.
Due to technical circumstances, there was a transition to a new advertising account, as well as a change of contractor for targeted advertising.
Previous results were at a good level, and advertising activity lasted about 1.5 years.
The main challenge was the need to essentially redevelop a new advertising account, readjust optimization algorithms, and maintain stable performance.
Project goals
Main goal:
Increase the number of incoming messages in Facebook Messenger and Direct in Instagram with subsequent booking of seats on buses.
Strategy and implementation
Separate launch of advertising campaigns for Facebook and Instagram.
Use of the advertising objective Messages (Messenger / Direct).
Development of creatives for priority routes and transportation directions.
Formation of separate audiences by passenger boarding and alighting cities.
Use of seasonal and promotional offers:
discounts up to Black Friday;
special offer on the second ticket;
limited promotional seats on popular routes.
Results
Total reach: 2,110,070
Number of initiated conversations: 2,231
Total expenses: $4,230.11
Average cost per message: $1.90
Conclusion
Despite the complete restart of the advertising infrastructure and working with a new account, it was possible to quickly restore a stable flow of inquiries, scale audience reach, and ensure an effective cost per lead through messages.
Advertising became a stable channel for attracting new customers for booking international bus transportation.
Niche:
Passenger bus transportation routes Ukraine – Turkey – Georgia
Geography of promotion: Ukraine
Social networks:
Instagram – https://www.instagram.com/luks.muradoglu/
Promotion tool:
Targeted advertising in Meta Ads
Collaboration period
Start of advertising campaigns: August 2025
Data period in the case: January 2026
Initial conditions
Advertising campaigns and social media promotion were launched earlier.
Due to technical circumstances, there was a transition to a new advertising account, as well as a change of contractor for targeted advertising.
Previous results were at a good level, and advertising activity lasted about 1.5 years.
The main challenge was the need to essentially redevelop a new advertising account, readjust optimization algorithms, and maintain stable performance.
Project goals
Main goal:
Increase the number of incoming messages in Facebook Messenger and Direct in Instagram with subsequent booking of seats on buses.
Strategy and implementation
Separate launch of advertising campaigns for Facebook and Instagram.
Use of the advertising objective Messages (Messenger / Direct).
Development of creatives for priority routes and transportation directions.
Formation of separate audiences by passenger boarding and alighting cities.
Use of seasonal and promotional offers:
discounts up to Black Friday;
special offer on the second ticket;
limited promotional seats on popular routes.
Results
Total reach: 2,110,070
Number of initiated conversations: 2,231
Total expenses: $4,230.11
Average cost per message: $1.90
Conclusion
Despite the complete restart of the advertising infrastructure and working with a new account, it was possible to quickly restore a stable flow of inquiries, scale audience reach, and ensure an effective cost per lead through messages.
Advertising became a stable channel for attracting new customers for booking international bus transportation.
Odessa 
Available for hire