"Sanlarix". Targeted advertising in TikTok Ads (Target)
Initial Situation
At the start of TikTok Ads:
* the channel is completely absent
* not integrated into marketing
* did not generate traffic and leads
* the potential of the platform was not utilized
In fact — **0 → launch from scratch**.
---
Main Tasks
1. Launch a new channel
* integrate TikTok Ads into the marketing system
* create a new source of leads
* test the platform as a scaling tool
---
2. Promotion of 4 directions
Launched campaigns for:
* Solar Energy Systems (B2B)
* Solar Energy Systems for home (B2C)
* Training for solar system installation
* Webinars
---
3. Building a creative system
A continuous content production process was established:
* technical tasks for filming
* various offers
* different audience pain points
* client cases
* expert videos
* educational content
This allowed not just to “launch ads,” but to systematically test connections.
---
4. Working with audiences
* selection and testing of segments
* finding effective audiences
* working with behavioral patterns
* testing connections:
**creative + audience + offer**
---
5. Two lead generation funnels
Two approaches were used:
1. Traffic to the website
* classic applications through landing pages
2. TikTok Lead Form
* applications within the platform
This allowed:
* to reduce CPL
* to reach a larger audience
* to test user behavior
---
6. Working with moderation
A separate critical block:
* complex niche (income, education, earnings)
* frequent ad rejections
What was done:
* implemented a quick editing system
* adaptation of texts and creatives
* minimization of campaign downtime
---
7. Daily optimization
* control of CPL
* analysis of lead quality
* scaling effective connections
* disabling ineffective campaigns
* searching for new growth points
---
Results by directions
---
1. B2B (Solar Energy Systems for business)
Website:
* Expenses: 33,371 UAH
* Leads: 98
* CPL: 340 UAH
Lead forms:
* Expenses: 28,773 UAH
* Leads: 57
* CPL: 504 UAH
Total:
* Expenses: 62,144 UAH
* Leads: 155
* CPL: **400 UAH**
---
2. B2C (Solar Energy Systems for home)
Website:
* Expenses: 10,973 UAH
* Leads: 28
* CPL: 391 UAH
Lead forms:
* Expenses: 5,627 UAH
* Leads: 22
* CPL: 255 UAH
Total:
* Expenses: 16,600 UAH
* Leads: 50
* CPL: **332 UAH**
---
3. Training (the most scalable direction)
Website:
* Expenses: 173,601 UAH
* Leads: 923
* CPL: 188 UAH
Lead forms:
* Expenses: 217,041 UAH
* Leads: 830
* CPL: 261 UAH
Total:
* Expenses: 390,642 UAH
* Leads: 1,753
* CPL: **222 UAH**
---
4. Webinars
### Lead forms:
* Expenses: 21,987 UAH
* Leads: 183
* CPL: **120 UAH**
---
Overall Result
* Total expenses: **491,374 UAH**
* Total number of leads: **2,141**
* Average lead cost: **229 UAH**
---
Key Conclusions
1. TikTok is a full-fledged lead generation channel
Not just reach, but **real applications at a reasonable price**.
---
2. The strongest direction is training
* lowest CPL
* best scalability
* quick audience feedback
---
3. Lead forms vs website
* lead forms are cheaper
* website — higher quality traffic
the connection works, not just one channel.
---
4. It’s not the office that solves, but the system
The result was achieved by:
* creatives
* testing
* analytics
* speed of changes
---
Conclusion
A full-fledged TikTok Ads channel was built from scratch, which:
* generates thousands of leads
* is integrated into marketing
* is scalable
* works systematically
---
In short
**TikTok has become one of the key customer acquisition channels for Sanlarix.**
At the start of TikTok Ads:
* the channel is completely absent
* not integrated into marketing
* did not generate traffic and leads
* the potential of the platform was not utilized
In fact — **0 → launch from scratch**.
---
Main Tasks
1. Launch a new channel
* integrate TikTok Ads into the marketing system
* create a new source of leads
* test the platform as a scaling tool
---
2. Promotion of 4 directions
Launched campaigns for:
* Solar Energy Systems (B2B)
* Solar Energy Systems for home (B2C)
* Training for solar system installation
* Webinars
---
3. Building a creative system
A continuous content production process was established:
* technical tasks for filming
* various offers
* different audience pain points
* client cases
* expert videos
* educational content
This allowed not just to “launch ads,” but to systematically test connections.
---
4. Working with audiences
* selection and testing of segments
* finding effective audiences
* working with behavioral patterns
* testing connections:
**creative + audience + offer**
---
5. Two lead generation funnels
Two approaches were used:
1. Traffic to the website
* classic applications through landing pages
2. TikTok Lead Form
* applications within the platform
This allowed:
* to reduce CPL
* to reach a larger audience
* to test user behavior
---
6. Working with moderation
A separate critical block:
* complex niche (income, education, earnings)
* frequent ad rejections
What was done:
* implemented a quick editing system
* adaptation of texts and creatives
* minimization of campaign downtime
---
7. Daily optimization
* control of CPL
* analysis of lead quality
* scaling effective connections
* disabling ineffective campaigns
* searching for new growth points
---
Results by directions
---
1. B2B (Solar Energy Systems for business)
Website:
* Expenses: 33,371 UAH
* Leads: 98
* CPL: 340 UAH
Lead forms:
* Expenses: 28,773 UAH
* Leads: 57
* CPL: 504 UAH
Total:
* Expenses: 62,144 UAH
* Leads: 155
* CPL: **400 UAH**
---
2. B2C (Solar Energy Systems for home)
Website:
* Expenses: 10,973 UAH
* Leads: 28
* CPL: 391 UAH
Lead forms:
* Expenses: 5,627 UAH
* Leads: 22
* CPL: 255 UAH
Total:
* Expenses: 16,600 UAH
* Leads: 50
* CPL: **332 UAH**
---
3. Training (the most scalable direction)
Website:
* Expenses: 173,601 UAH
* Leads: 923
* CPL: 188 UAH
Lead forms:
* Expenses: 217,041 UAH
* Leads: 830
* CPL: 261 UAH
Total:
* Expenses: 390,642 UAH
* Leads: 1,753
* CPL: **222 UAH**
---
4. Webinars
### Lead forms:
* Expenses: 21,987 UAH
* Leads: 183
* CPL: **120 UAH**
---
Overall Result
* Total expenses: **491,374 UAH**
* Total number of leads: **2,141**
* Average lead cost: **229 UAH**
---
Key Conclusions
1. TikTok is a full-fledged lead generation channel
Not just reach, but **real applications at a reasonable price**.
---
2. The strongest direction is training
* lowest CPL
* best scalability
* quick audience feedback
---
3. Lead forms vs website
* lead forms are cheaper
* website — higher quality traffic
the connection works, not just one channel.
---
4. It’s not the office that solves, but the system
The result was achieved by:
* creatives
* testing
* analytics
* speed of changes
---
Conclusion
A full-fledged TikTok Ads channel was built from scratch, which:
* generates thousands of leads
* is integrated into marketing
* is scalable
* works systematically
---
In short
**TikTok has become one of the key customer acquisition channels for Sanlarix.**
Odessa 
Available for hire