"Sanlarix". Lead generation (Meta Ads)

Comprehensive management of targeted advertising Meta Ads for the company Sanlarix in the solar power plant niche.
The main task is stable lead generation and scaling of advertising campaigns with cost-per-lead control.

As part of the work completed:

- development of an advertising strategy for solar power plants
- building funnels (TOF/MOF)
- launching lead forms and traffic campaigns to the website
- audience segmentation (geo, interests, behavior)
- testing creatives (video, static, offers)
- optimizing lead cost
- scaling effective campaigns
- working with analytics and lead quality

Results during the work period:

- 3,354 leads from the website
- advertising budget: $29,665
- average lead cost: $8.84
- reach: 1,053,710 users
- impressions: 8,163,242
- clicks: 61,959

Conclusion:

The project demonstrated stable lead generation in the competitive solar energy niche.
Due to systematic work with creatives, segmentation, and optimization, it was possible to maintain a low cost per lead and scale campaigns without losing effectiveness.

The main volume of leads is generated through the website, allowing for result forecasting and a stable increase in the flow of inquiries.