Achieved more stable results and increased revenue - WAUDOG
Project Information
WauDog - a company that produces goods and equipment for pets. #1 in the Ukrainian market
Task
The main requirement from our client was to increase sales of products with a clear KPI: ROAS - return on ad spend, must be no less than 4
What was immediately noted:
- Analyzing the ad account, we concluded that the best option for launching would be to launch on the website with the goal of sales. From history, it was evident that previous specialists worked with direct ads, but the quality of leads was low, and the sales price was very high.
- To achieve a good ROAS at the beginning of the collaboration, we had to choose several of the best-selling products from the vast assortment. Since the start of the collaboration fell in April, it was decided to focus on three main groups:
1. Glow-in-the-dark collars
2. Waterproof collars
3. General creative for all WauDog products
Work
The advertising budget was divided into two sources:
1) Cold traffic: launching ad campaigns to a cold audience that does not know us yet.
2) Retargeting: launching a campaign with a minimal budget to bring back people who did not buy on the first touch and offer them a more attractive offer (discounts, promotional offers, free shipping).
Thus, we established a connection that began to yield stable and good results
Service
An important point for us - client convenience.
1. Daily reporting
1. Created a table for the client, taking into account margin, profit calculation, ROAS, and everything necessary
2. Reporting every 2 weeks
1. A detailed report for 14 days of advertising work, which includes all necessary data, ad spend recovery, profit, best creatives, audiences that performed best, ROAS, profit, etc.
Summary
Advertising budget
$1,742
Sales
730
Revenue
$8,937
Average ROAS
~5.13
WauDog - a company that produces goods and equipment for pets. #1 in the Ukrainian market
Task
The main requirement from our client was to increase sales of products with a clear KPI: ROAS - return on ad spend, must be no less than 4
What was immediately noted:
- Analyzing the ad account, we concluded that the best option for launching would be to launch on the website with the goal of sales. From history, it was evident that previous specialists worked with direct ads, but the quality of leads was low, and the sales price was very high.
- To achieve a good ROAS at the beginning of the collaboration, we had to choose several of the best-selling products from the vast assortment. Since the start of the collaboration fell in April, it was decided to focus on three main groups:
1. Glow-in-the-dark collars
2. Waterproof collars
3. General creative for all WauDog products
Work
The advertising budget was divided into two sources:
1) Cold traffic: launching ad campaigns to a cold audience that does not know us yet.
2) Retargeting: launching a campaign with a minimal budget to bring back people who did not buy on the first touch and offer them a more attractive offer (discounts, promotional offers, free shipping).
Thus, we established a connection that began to yield stable and good results
Service
An important point for us - client convenience.
1. Daily reporting
1. Created a table for the client, taking into account margin, profit calculation, ROAS, and everything necessary
2. Reporting every 2 weeks
1. A detailed report for 14 days of advertising work, which includes all necessary data, ad spend recovery, profit, best creatives, audiences that performed best, ROAS, profit, etc.
Summary
Advertising budget
$1,742
Sales
730
Revenue
$8,937
Average ROAS
~5.13
Kharkiv 
Available for hire
Offer work