Became profitable in the first two weeks - Be Yoga
Project Information
Be Yoga - a company that sells products (yoga mats) online through Instagram
Task
The main requirement from our client was the return on investment. Without clearly defined KPIs
What was immediately noted:
- Analyzing competitors, we saw that successful businesses in this niche use video creatives rather than static ones, so we immediately set to work creating selling, attention-grabbing creatives that showcase the product and allow seeing the quality and advantages of our mats
- One problematic point was that half of the audience of the working Instagram page consisted of bots, which could negatively affect Facebook optimization, which is why we carefully selected the audience's interests for launching the ad campaign.
Work
At the beginning, we divided the advertising budget into two advertising campaigns:
1. Launching video creatives through the advertising cabinet to a wide audience and by interests
2. Launching a traffic campaign to increase the number of targeted followers on the page to raise the level of trust among potential clients
Service
An important point for us is client convenience.
Daily reporting:
We created a table for the client, taking into account the margin, profit calculation, and automated the calculation processes
Results from the advertising cabinet (January 2024)
In just two weeks of advertising, we received 69 applications
In the very first week, we made 9 sales of mats, fully recouped the advertising budget, and made a profit of $82 (lead cost $4.18)
A week later, we made 13 sales, and the net income amounted to $132, while the application cost was already $3.53
Seeing such dynamics, it was decided to increase the budget and scale the campaigns to make more sales, but the business owner decided she could do it without our help, removed us from the advertising cabinet, and took the established connections.
As of March 26, 2024, our advertising creatives are still working)
Results of the traffic campaign for the week (January 2024)
In 5 days of the traffic campaign, with a minimal budget, more than 70 new targeted followers subscribed to the page.
Overall, taking into account unsubscribes, we gained +57 new potential clients on the page
The daily budget was $5 ($25 for five days)
The cost per subscriber was $0.35
Summary
Advertising budget
$262
Income
$952
ROAS
363%
Be Yoga - a company that sells products (yoga mats) online through Instagram
Task
The main requirement from our client was the return on investment. Without clearly defined KPIs
What was immediately noted:
- Analyzing competitors, we saw that successful businesses in this niche use video creatives rather than static ones, so we immediately set to work creating selling, attention-grabbing creatives that showcase the product and allow seeing the quality and advantages of our mats
- One problematic point was that half of the audience of the working Instagram page consisted of bots, which could negatively affect Facebook optimization, which is why we carefully selected the audience's interests for launching the ad campaign.
Work
At the beginning, we divided the advertising budget into two advertising campaigns:
1. Launching video creatives through the advertising cabinet to a wide audience and by interests
2. Launching a traffic campaign to increase the number of targeted followers on the page to raise the level of trust among potential clients
Service
An important point for us is client convenience.
Daily reporting:
We created a table for the client, taking into account the margin, profit calculation, and automated the calculation processes
Results from the advertising cabinet (January 2024)
In just two weeks of advertising, we received 69 applications
In the very first week, we made 9 sales of mats, fully recouped the advertising budget, and made a profit of $82 (lead cost $4.18)
A week later, we made 13 sales, and the net income amounted to $132, while the application cost was already $3.53
Seeing such dynamics, it was decided to increase the budget and scale the campaigns to make more sales, but the business owner decided she could do it without our help, removed us from the advertising cabinet, and took the established connections.
As of March 26, 2024, our advertising creatives are still working)
Results of the traffic campaign for the week (January 2024)
In 5 days of the traffic campaign, with a minimal budget, more than 70 new targeted followers subscribed to the page.
Overall, taking into account unsubscribes, we gained +57 new potential clients on the page
The daily budget was $5 ($25 for five days)
The cost per subscriber was $0.35
Summary
Advertising budget
$262
Income
$952
ROAS
363%
Kharkiv 
Available for hire
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