Attracted about 800 new subscribers - Neon Universe
Project Information
Neon Universe - a company that creates and installs neon signs throughout Poland.
Task
The main requirement from our client was the return on investment. Without clearly defined KPIs.
Also, increasing brand awareness in the market (the number of live, targeted followers on Instagram).
What was immediately noted:
- It was immediately decided that our advertising strategy would focus on sales for the B2B segment. Why? For the B2C segment, it is important to have bright content. The client manages the page independently, so comparing the content with competitors, we see a noticeable difference and in the long run, a potential client's choice will be competitors. B2B, in turn, has larger invoices and a less competitive field. Selling to another business in our case is easier, minimizing the risk of non-recovery and high invoices.
- To achieve the task of increasing followers, it was decided to use promotional campaigns through Instagram, and to increase the number of requests for neon production - performance tools.
Work
At the beginning, we divided the advertising budget into two sources:
Promo: launching an Instagram campaign (To achieve the goal of increasing brand awareness in the Polish market).
Performance: launching through the advertising cabinet (For selling our product to the B2B segment).
Service
An important point for us - client convenience.
1. Daily reporting
1. We created a table for the client, taking into account margins, profit calculations, and automated the calculation processes.
2. API integration
1. All leads must be stored somewhere and be easily accessible to the client. Therefore, we integrated Facebook and Google Sheets, where the client will automatically see each new lead and can call/write to them. No need to constantly report or export something!
Results on brand awareness
Thanks to the right offers and creatives, we managed to acquire a targeted follower for less than $1, while the main advertising budget was focused on sales rather than acquisition!
Summary:
Advertising budget: $771.07
Revenue: $6512.50
ROAS 844%
New followers +757
Neon Universe - a company that creates and installs neon signs throughout Poland.
Task
The main requirement from our client was the return on investment. Without clearly defined KPIs.
Also, increasing brand awareness in the market (the number of live, targeted followers on Instagram).
What was immediately noted:
- It was immediately decided that our advertising strategy would focus on sales for the B2B segment. Why? For the B2C segment, it is important to have bright content. The client manages the page independently, so comparing the content with competitors, we see a noticeable difference and in the long run, a potential client's choice will be competitors. B2B, in turn, has larger invoices and a less competitive field. Selling to another business in our case is easier, minimizing the risk of non-recovery and high invoices.
- To achieve the task of increasing followers, it was decided to use promotional campaigns through Instagram, and to increase the number of requests for neon production - performance tools.
Work
At the beginning, we divided the advertising budget into two sources:
Promo: launching an Instagram campaign (To achieve the goal of increasing brand awareness in the Polish market).
Performance: launching through the advertising cabinet (For selling our product to the B2B segment).
Service
An important point for us - client convenience.
1. Daily reporting
1. We created a table for the client, taking into account margins, profit calculations, and automated the calculation processes.
2. API integration
1. All leads must be stored somewhere and be easily accessible to the client. Therefore, we integrated Facebook and Google Sheets, where the client will automatically see each new lead and can call/write to them. No need to constantly report or export something!
Results on brand awareness
Thanks to the right offers and creatives, we managed to acquire a targeted follower for less than $1, while the main advertising budget was focused on sales rather than acquisition!
Summary:
Advertising budget: $771.07
Revenue: $6512.50
ROAS 844%
New followers +757
Kharkiv 
Available for hire
Offer work