Advancement in SMM Construction Company
The project
Construction company, which is engaged in the construction of barriers, industrial barriers, altanks, etc.The task
Development of the company’s community on Facebook, increasing the audience’s response, receiving applications for building gardens.Strategy
Studying the potential target audience of the project that is present on social networks, we came to the conclusion that its largest segment is on the Facebook platform.That is why this platform was chosen for active promotion.We had the task of "shaking down" not a very active segment of the audience, not frequently visiting the social media.a network that does not do much active action.The Content
for posts we developed a special rubricator, according to which posting was carried out.All categories were created taking into account the interests of the target audience and based on the analysis of the company’s competitors.Through a thorough analysis of the audience and its characteristics and interests, as well as tests of different topics and subjects, we managed to a good level of organic (free) involvement (reaction) of users to the published content.Record number of organic (free) reactions for publication: 222
Targeting
In our targeting strategy, we pursued two main goals: community development and receiving applications from Facebook for building barriers or providing other services to the company.
Construction company, which is engaged in the construction of barriers, industrial barriers, altanks, etc.The task
Development of the company’s community on Facebook, increasing the audience’s response, receiving applications for building gardens.Strategy
Studying the potential target audience of the project that is present on social networks, we came to the conclusion that its largest segment is on the Facebook platform.That is why this platform was chosen for active promotion.We had the task of "shaking down" not a very active segment of the audience, not frequently visiting the social media.a network that does not do much active action.The Content
for posts we developed a special rubricator, according to which posting was carried out.All categories were created taking into account the interests of the target audience and based on the analysis of the company’s competitors.Through a thorough analysis of the audience and its characteristics and interests, as well as tests of different topics and subjects, we managed to a good level of organic (free) involvement (reaction) of users to the published content.Record number of organic (free) reactions for publication: 222
Targeting
In our targeting strategy, we pursued two main goals: community development and receiving applications from Facebook for building barriers or providing other services to the company.