Lending for the construction company

About the project
Construction company, specializing in the construction of industrial curtains, curtains, curtains, curtains and other structures in Kiev and the Kiev region.The task
Development of the concept of corporate style, re-design of identics.Development of landing page (landing).Implementation of the Lending Prototype.Development of the brand hero prototype.The site that the company used until the moment of cooperation was morally outdated and had a rather complex structure.This became clear after the audit and statistical study in Google Analytics.It was decided to simplify the structure, as well as to adapt the site to mobile devices as much as possible.On the first screen, when viewing from any device, the logo and menu are displayed.Landing design provides special places for placing SEO - texts.Plus, based on past user experience and niche specificity, we have decided to develop for the company the prototype of the brand hero.This decision was made for a number of reasons:
Healing the brand, giving it human traits, close to the archetype of the target audience.Motivation for communication, CTA.