Advertisement of a children's camp in Vienna for Austrian Study Center
Social Media Advertising
Client's request: to gather the maximum number of registrations for a children's camp in Austria in Ukraine.
What was done:
- analyzed previous advertising campaigns by other marketers
- gathered a similar audience based on those who interacted with the brand's social media
- gathered a similar audience based on those who watched the company's videos on social media
- developed static advertising banners with different text offers together with a designer
- set up advertising based on the interests of parents of teenagers
- set up advertising for similar audiences as described above
Challenges faced during the work: a significant percentage of non-targeted traffic was received from a large number of applications. To improve the quality, several questions were added to the application form, based on the answers to which we understood which applications were the most targeted and prioritized them.
Budget for 1 month: $250
Results: 180 registrations were obtained, from which a group of 25 children was gathered within 1 month.
What was done:
- analyzed previous advertising campaigns by other marketers
- gathered a similar audience based on those who interacted with the brand's social media
- gathered a similar audience based on those who watched the company's videos on social media
- developed static advertising banners with different text offers together with a designer
- set up advertising based on the interests of parents of teenagers
- set up advertising for similar audiences as described above
Challenges faced during the work: a significant percentage of non-targeted traffic was received from a large number of applications. To improve the quality, several questions were added to the application form, based on the answers to which we understood which applications were the most targeted and prioritized them.
Budget for 1 month: $250
Results: 180 registrations were obtained, from which a group of 25 children was gathered within 1 month.