Advertisement for a design course for teenagers by Dmytro Zaharov
Client's request: to collect applications in Ukraine for registration for a web design course for teenagers, as well as to increase subscribers on Instagram.
What was done:
- analyzed previous advertising results set up by previous marketers
- gathered a similar audience based on those who interacted with the client's professional Instagram page
- wrote a technical task for shooting an advertising video
- wrote text offers for advertising creatives
- set up advertising for different audiences and with different advertising creatives
- set up a chatbot on Instagram with a lead magnet that could be obtained by subscribing to the profile.
Challenges faced during the work: initially targeted parents of teenagers, as they often make purchasing decisions. However, this strategy did not work. After that, the decision was made to target teenagers directly, presenting the value of the course, which actually yielded positive results.
Result: in the first month of cooperation, 2 streams of 10 applicants each were collected for the educational course.
What was done:
- analyzed previous advertising results set up by previous marketers
- gathered a similar audience based on those who interacted with the client's professional Instagram page
- wrote a technical task for shooting an advertising video
- wrote text offers for advertising creatives
- set up advertising for different audiences and with different advertising creatives
- set up a chatbot on Instagram with a lead magnet that could be obtained by subscribing to the profile.
Challenges faced during the work: initially targeted parents of teenagers, as they often make purchasing decisions. However, this strategy did not work. After that, the decision was made to target teenagers directly, presenting the value of the course, which actually yielded positive results.
Result: in the first month of cooperation, 2 streams of 10 applicants each were collected for the educational course.
Lvov 
Available for hire