Advertisement for an educational institution: "European College"
Advertising for the Eurocollegium school was carried out through various channels: targeting and contextual advertising aimed not only directly at the kindergarten and school in Kyiv, but also at distance learning for other cities in Ukraine and European countries. This wide range of geolocations for leads on one hand created difficulties in precise targeting, and on the other hand, opened up many opportunities.
Advertising an educational institution is a great responsibility. In this case, we accumulated all the advantages, constantly conveyed concern, involvement, and interactivity - and thus gained not only trust, but also built a strong connection between the school, potential students, and students. Feedback and communication spoke for themselves, and trend management of social networks actively attracted attention.
We comprehensively achieved the result: from interactive page management to setting up optimized targeted and contextual advertising, which consistently provided new interested leads for the school and kindergarten in Kyiv, as well as for the distance school.
We obtained impeccable results from many advertising channels:
using the "conversion" goal, we obtained 74 leads with an average price of $6.91;
using the "lead form" goal, we obtained 31 leads with an average price of $14.27;
results from contextual advertising: conversions - 102.11; conversion rate - 1.68%; cost per conversion - $195, clicks - 6.08 thousand.
This is one of our favorite projects, as we agreed on numerous unusual, cool creatives - unconventional solutions were trusted to us, and that's how we achieved such results.
Advertising an educational institution is a great responsibility. In this case, we accumulated all the advantages, constantly conveyed concern, involvement, and interactivity - and thus gained not only trust, but also built a strong connection between the school, potential students, and students. Feedback and communication spoke for themselves, and trend management of social networks actively attracted attention.
We comprehensively achieved the result: from interactive page management to setting up optimized targeted and contextual advertising, which consistently provided new interested leads for the school and kindergarten in Kyiv, as well as for the distance school.
We obtained impeccable results from many advertising channels:
using the "conversion" goal, we obtained 74 leads with an average price of $6.91;
using the "lead form" goal, we obtained 31 leads with an average price of $14.27;
results from contextual advertising: conversions - 102.11; conversion rate - 1.68%; cost per conversion - $195, clicks - 6.08 thousand.
This is one of our favorite projects, as we agreed on numerous unusual, cool creatives - unconventional solutions were trusted to us, and that's how we achieved such results.
Khmelnitskyi 
Available for hire