"Aeras": advertising heating and air conditioning

Launching and testing advertising campaigns in various directions helped us identify products with the highest demand among the "hot" audience. At the same time, we understood what the potential client is looking for and how to engage an audience that has not interacted with us at all and does not know the advantages of our heating and air conditioning systems.

The advertising was a success! Since the total amounts of purchases of heating and air conditioning systems are quite high, the cost per lead was low - only $6.6. But the most successful result of the project is the cost per click. We managed to interest hundreds of people for $0.31.

Here the numbers speak for themselves! We analyzed the shortcomings of the advertising before our cooperation, created a new strategy, tested target audiences, found working connections, and the most optimal solutions.

All this had an effect for the client - even greater than expected, as he thought that advertising is always about risk. But we can assure everyone: quality analysis minimizes unnecessary costs and allows working only with creatives that bring results!

Results for 1 month:
190 leads at a price of $6.6
15 purchases at a price of $83
$0.31 - cost per click
CTR - 1.42%