"Wol.Green Polyana": marketing, website and total success
Social Media Advertising
WOL Green is an aparthotel in a balneological resort, the developer of which offers both sales for themselves and rooms as an investment for rent.
We invested in the success of this project through all channels: creating a landing page, advertising creatives on Facebook, banners, active advertising launches on Google, continuous testing, and more. The client also actively conducted their PR campaign, gave interviews, and participated in exhibitions. All this allowed us to sell 60% of all apartments in just 5 months!
Project uniqueness:
Wol.Green Polyana is a project that we led from the very beginning: from client surveys, goal setting, to finding advantages. It was this in-depth brand work and testing a large number of advertising creatives that allowed us to achieve such success. Also, on this project, we once again understood that for one action, namely selling apartments, a clear, stylish landing page is needed, where potential clients can find all the necessary information.
Results for 5 months in Facebook Ads:
131 leads
$12 - average cost per lead
60 website inquiries
$19 - average cost per inquiry
Results for 5 months in Google Ads:
30 inquiries
356,769 impressions
16,400 clicks
2.40% CTR
We invested in the success of this project through all channels: creating a landing page, advertising creatives on Facebook, banners, active advertising launches on Google, continuous testing, and more. The client also actively conducted their PR campaign, gave interviews, and participated in exhibitions. All this allowed us to sell 60% of all apartments in just 5 months!
Project uniqueness:
Wol.Green Polyana is a project that we led from the very beginning: from client surveys, goal setting, to finding advantages. It was this in-depth brand work and testing a large number of advertising creatives that allowed us to achieve such success. Also, on this project, we once again understood that for one action, namely selling apartments, a clear, stylish landing page is needed, where potential clients can find all the necessary information.
Results for 5 months in Facebook Ads:
131 leads
$12 - average cost per lead
60 website inquiries
$19 - average cost per inquiry
Results for 5 months in Google Ads:
30 inquiries
356,769 impressions
16,400 clicks
2.40% CTR