"Edlen": advertising products for nail masters
On this project, we worked only with the targeting service, but comprehensively: for the website, Facebook, and Instagram. This gave us even more experience working in tandem with the client's team, as the client was responsible for SMM, and we promoted their pages in various online directions.
This case is a bright (and in designs too!) example of how effective advertising metrics can be based solely on targeting. Everything depends on the target audience: real estate sells well thanks to contextual advertising. On the other hand, clients of nail gel polishes are usually young women, and they definitely spend time on social media. Therefore, targeting will obviously work effectively here.
Results for 2 months:
+5173 subscribers
747 purchases
< $1 per purchase
CTR - 1.54%
In addition to the obviously awesome results in purchases and almost tripling the number of subscribers in two months, we also received other benefits. In two months, the client received over 170 messages from interested users, which converted into over 700 purchases.
This case is a bright (and in designs too!) example of how effective advertising metrics can be based solely on targeting. Everything depends on the target audience: real estate sells well thanks to contextual advertising. On the other hand, clients of nail gel polishes are usually young women, and they definitely spend time on social media. Therefore, targeting will obviously work effectively here.
Results for 2 months:
+5173 subscribers
747 purchases
< $1 per purchase
CTR - 1.54%
In addition to the obviously awesome results in purchases and almost tripling the number of subscribers in two months, we also received other benefits. In two months, the client received over 170 messages from interested users, which converted into over 700 purchases.
Khmelnitskyi 
Available for hire