"New York City Bride": international client
New York City Bride is a bridal gown salon in the USA.
In this project, we utilized various advertising channels as we wanted to work as comprehensively as possible. Pinterest helped reach a cold audience and engage potential buyers with articles-news and collections of popular dress models. This is one of the few projects where we consistently used Pinterest. Although we dream of using it as a separate tool, not just through a Meta Ads remarketing campaign. However, this platform is not yet popular enough in the Ukrainian market.
The best sales results were achieved with dresses from Pinterest boards: bestsellers 2023, most popular dresses 2023, autumn and other seasonal dresses. We put effort into the visual component and clearly defined the target audience for targeting. Pinterest became the key for us in reaching new potential clients in this project!
Over two years of cooperation, we observed positive dynamics in advertising: thanks to testing different banners and texts, we were able to consistently attract not only the target interested audience but also those who were not interested in dresses before and had never interacted with the brand.
In this project, we utilized various advertising channels as we wanted to work as comprehensively as possible. Pinterest helped reach a cold audience and engage potential buyers with articles-news and collections of popular dress models. This is one of the few projects where we consistently used Pinterest. Although we dream of using it as a separate tool, not just through a Meta Ads remarketing campaign. However, this platform is not yet popular enough in the Ukrainian market.
The best sales results were achieved with dresses from Pinterest boards: bestsellers 2023, most popular dresses 2023, autumn and other seasonal dresses. We put effort into the visual component and clearly defined the target audience for targeting. Pinterest became the key for us in reaching new potential clients in this project!
Over two years of cooperation, we observed positive dynamics in advertising: thanks to testing different banners and texts, we were able to consistently attract not only the target interested audience but also those who were not interested in dresses before and had never interacted with the brand.
Khmelnitskyi 
Available for hire