Advertisement for a scientific lecture for women

"Second Spring" - a popular science lecture for women aged 40+, dedicated to the themes of change, self-realization, and a new stage of life.

The lecture addressed issues of happiness after 40, career changes, working with uncertainty, and finding new life orientations based on scientific research.

The client requested to engage the target audience and sell the maximum number of tickets through a Telegram bot.

Before starting the collaboration, the client had experience launching targeted ads that did not result in any sales. Therefore, the main goal was to create a system that brings real buyers, not just generates clicks.

Campaign goal:

Engage the target audience for the popular science lecture "Second Spring," ensure the maximum number of ticket sales through the Telegram bot, and meet the participant recruitment plan for the lecture. An additional task was to build an effective advertising funnel for the event, as the previous advertising launch experience did not yield any sales.

Solution:

• Conducted an analysis of the target audience and its main needs;
• Developed an advertising strategy and created creatives for women aged 40+;
• Built a sales funnel through the Telegram bot;
• Tested audiences in Ukraine and Europe with subsequent scaling of the most effective segment.

RESULTS:
• 150+ tickets sold for the lecture;
• 100% of the plan achieved;
• from $27 cost of one ticket;
• 4.15% CTR.

The price is indicated for a trial period of 10 days.

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