Target for a Distributor of Fine Wines in Switzerland

The client is a company that specializes in the distribution of fine wines in Switzerland.

The main task was to attract participants to a private tasting of premium wines, which took place in Zurich.

A feature of the project was the narrow target audience: it was necessary to find people who are interested in fine wines, gastronomy, and premium leisure, as well as those who live in Switzerland or can easily reach the event location from neighboring countries.

Campaign goal:

To ensure ticket sales for the fine wine tasting in Zurich by attracting a solvent audience interested in premium wines and gastronomic events.

Solution:

• Analyzed the target audience and its interests in the premium wine niche;
• Developed an advertising strategy to promote the tasting in Zurich;
• Tested two creative formats: video and carousel;
• Conducted campaign optimization to increase sales and advertising profitability.

RESULTS:
• €699 revenue from ticket sales for the event;
• €430 profit;
• €268 advertising budget;
• 160% return on advertising.

The price is indicated for a trial period of 10 days.

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