This project is my attempt to convey the mood of real France through graphics, composition, and colors. I worked on the visual part of an advertising campaign for an imaginary French baguette brand, inspired by the atmosphere of Provence: tranquility, lavender fields, ancient bakeries, naturalness, and warmth.
The main idea is to sell not just a product, but an emotion. This bread is like a postcard from Provence. Therefore, the graphics are gentle, light, using pastel colors, paper textures, illustrations of herbs, images of morning nature, and retro typography.
Within the project, I developed:
— a key poster (offline/print)
— options for social media banners
— packaging layout
— slogan and text blocks for brand communication
I aimed to create images that evoke a sense of calm, trust, and a warm morning when the baguette is still warm, and life is slow and delicious.
The main idea is to sell not just a product, but an emotion. This bread is like a postcard from Provence. Therefore, the graphics are gentle, light, using pastel colors, paper textures, illustrations of herbs, images of morning nature, and retro typography.
Within the project, I developed:
— a key poster (offline/print)
— options for social media banners
— packaging layout
— slogan and text blocks for brand communication
I aimed to create images that evoke a sense of calm, trust, and a warm morning when the baguette is still warm, and life is slow and delicious.