Advertising case "lawyer"

Advertising goal:
Receiving applications in Direct from potential clients.

Campaign parameters:
• Platform: Instagram
• Campaign goal: Engagement
• Geo: (city or country depending on needs)
• Creative format: photo/video/carousel (specified depending on content)
• Duration: 2–7 days

Results of three test campaigns:
1. Campaign 02.06
• Most successful: lowest cost per result — $1.14
• Highest CTR — 3.01%
• Optimal ratio of reach to cost
2. Campaign 10.06
• Most impressions — 5,919
• Highest cost per result — $4.39
• Less profitable, but with high reach
3. Campaign 06.05
• Less reach than others
• Cost per result — $3.14
• Effectiveness lower than 02.06

Conclusion:
The test showed that the launch date and creative format affect effectiveness. Campaign 02.06 yielded the best results at the lowest costs, so a similar approach should be scaled.