Advertising Clinic of Aesthetic Surgery

Advertising with limited budget. For the start, I set up advertising campaigns on Google Search.

He did the following:
- conducted an audit of the site, proposed ways to increase its conversion;
Analysis of competitors;
- gathered the keywords, grouped them according to the meaning;
- formed lists of minus words for account and advertising campaigns;
- for the test was made up of 3 options of ads for each group;
- prepared all available extensions for advertising campaigns;
Connected to Google Analytics;
Connecting the calltracking;
Configurate the tracking of macro, micro-purpose and events on the site using Google Tag Manager.