Advertising of Dentistry in Ukraine (Kiev)
Contextual Advertising
I compare the same periods of search campaigns from the start of the clinic in 2022 (after the beginning of the full-scale war) and for the corresponding period of 2023. We have increased some priorities. Then they launched for an additional boost in addition to search campaigns and the media and Performance Max.
Banner only worked at the beginning, then gave worse results. The performance has already been launched in replacement of the median. She lowered the price per click and generally gave the cheapest price per conversion in the corresponding launched category.
In addition, they completely moved from Google Analytics Universal and the new Google Analytics 4 - completely re-created conversions and painlessly replaced the "old" conversions with the "new".
Banner only worked at the beginning, then gave worse results. The performance has already been launched in replacement of the median. She lowered the price per click and generally gave the cheapest price per conversion in the corresponding launched category.
In addition, they completely moved from Google Analytics Universal and the new Google Analytics 4 - completely re-created conversions and painlessly replaced the "old" conversions with the "new".