Dentistry Clinic in Ukraine (Kiev)

I took the project (Dental Clinic in Kiev) in 2021. After the analysis realized that the campaigns were not optimized enough, the conversions were not all traced. I proposed to re-analise again, collecting all semantics in 2 languages (Ukrainian and Russian), breaking correctly by categories and directions, as on the site. We agreed with the customer all the useful actions on the site that we were inevitably tracking and re-interpreting them as conversions.
This is the data of our growth before the beginning of a massive war. Every month, new and new search campaigns were added, parallelly optimizing those that were launched earlier. As a consequence, the growth of both clicks and conversions. This is seen on the chart. According to internal data, thanks to the advertising, the weaknesses have grown and the flow of real customers to the clinic.