Advertising for Thai Massage Salons
Customer - the network of Thai massage and spa salons in Kiev (the network consists of 3 salons).The situation
By September 2022, the network was on the border of closure.Some of the employees left the border, the customers were few.The business caused losses.The website is old and not relevant.Access to advertising accounts is lost.The task and objectives of the customer - the customer needed was a website, a business plan, setting up and conducting advertising.What was made.1 .I wrote them.The task is to create a Lending.The structure of the site was later expanded and several internal pages were added.The 2ndOptimized Google accounts (geo-titles on Google maps) for each salon.Created a script for administrators to encourage customers to leave reviews.3 .Set up analytics systems: GTM, GA4, Pixel Fb.Configuring conversions and tracking events on the site.and 4.Formed pages on Instagram and Facebook https://www.instagram.com/amari_spa/
and 5.Created creatives (banner) and short videos on each salon.6 .Advertising in Google Ads:
- Branding search campaign (by the name of the network);
- Special search campaigns on each salon with shows in Radu 3 km from the salon;
- In particular search campaign with the coverage of Kiev, key queries + words with geo-names;
- Search campaign on the certificate for massage;
- Performance Max (comprehensive for all salons);
- Performance Max Certificate for Massages.7 .Set up targeted advertising
the retargeting campaign;
Campaigns on actions;
Promote publications to increase the number of subscribers.8thManagement and optimization of advertising campaigns for 1 year
The result of my work.Advertising on Google:
The average Google Ads receives 6-10 applications per day.
- CPA (mediate conversion price) - 130 UAH;
80-90% of the conversions were converted into customers.The cost of the customer = 200-230 UAH
Targeted Advertising:
- The cost of the application from the Retargeting campaign = 3-5$;
- The cost of the application for the stock campaigns = 6-8$;
- A small budget was allocated for the promotion of publications (the goal of "Inclusion"), which allowed to receive an average of 5 new subscribers per day.Contextual Advertising
# Targeted
Advertising
The Internet Movement
#settings
By September 2022, the network was on the border of closure.Some of the employees left the border, the customers were few.The business caused losses.The website is old and not relevant.Access to advertising accounts is lost.The task and objectives of the customer - the customer needed was a website, a business plan, setting up and conducting advertising.What was made.1 .I wrote them.The task is to create a Lending.The structure of the site was later expanded and several internal pages were added.The 2ndOptimized Google accounts (geo-titles on Google maps) for each salon.Created a script for administrators to encourage customers to leave reviews.3 .Set up analytics systems: GTM, GA4, Pixel Fb.Configuring conversions and tracking events on the site.and 4.Formed pages on Instagram and Facebook https://www.instagram.com/amari_spa/
and 5.Created creatives (banner) and short videos on each salon.6 .Advertising in Google Ads:
- Branding search campaign (by the name of the network);
- Special search campaigns on each salon with shows in Radu 3 km from the salon;
- In particular search campaign with the coverage of Kiev, key queries + words with geo-names;
- Search campaign on the certificate for massage;
- Performance Max (comprehensive for all salons);
- Performance Max Certificate for Massages.7 .Set up targeted advertising
the retargeting campaign;
Campaigns on actions;
Promote publications to increase the number of subscribers.8thManagement and optimization of advertising campaigns for 1 year
The result of my work.Advertising on Google:
The average Google Ads receives 6-10 applications per day.
- CPA (mediate conversion price) - 130 UAH;
80-90% of the conversions were converted into customers.The cost of the customer = 200-230 UAH
Targeted Advertising:
- The cost of the application from the Retargeting campaign = 3-5$;
- The cost of the application for the stock campaigns = 6-8$;
- A small budget was allocated for the promotion of publications (the goal of "Inclusion"), which allowed to receive an average of 5 new subscribers per day.Contextual Advertising
# Targeted
Advertising
The Internet Movement
#settings
Kyiv 
A little busy