Google Advertising Audit and Optimization for the Internet Store

Customer is a mobile phone online store.The situation
The customer has previously set up 1 company Performance Max + Goods Advertising.The efficiency of advertising did not fit the customer, more than 50% of the profits were invested again in advertising.Objectives and objectives of the customer:
Audit of an existing advertising campaign.optimization to improve the profitability of advertising investments;
- Google Analytics GA4 analytics settings.What was made.1 .I installed analytics in Google Analytics GA4.He set the conversions and monetization in GA4.The 2ndFrom the feed data collected non-popular goods and goods with low margin.3 .Created new banners and corrected the announcement (with emphasis on TOP-commodities).and 4.I set up an additional audience segment for remarketing.and 5.Added a list of minus words at the level of the account.6 .Other lines in the campaign settings.The result of my work.Advertising on Google:
The conversion rate increased from 6% to 9%;
Advertising sales increased by 60%.
- The coefficient of advertising costs (ROAS) increased to 235% (to ROAS optimization = 160%).Contextual Advertising
The Internet Commerce
by Gugladvords
by GoogleAdWords
#Commerce