Private Primary School - Google Advertising Campaign

Customer - Private Primary School, Harkov

The task and objectives of the customer - the customer has a network of children's gardens in Kharkiv and they decided to open a primary school.A certain number of graduates of the garden passed to the school and needed additional students to set classes.It was also necessary to promote the service of preparation to school (preschool), so that the next year these children become first-class students.Period for completion of the task: 08.2023 - 10.2023

What was made.1 .I have created a number of advertising campaigns in Google Ads:
Search Campaign for School
Search for Preschool
Performance Max for Schools
The 2ndConnected analytics GA4, set conversion tracking
3 .Optimization and accompaniment of campaigns for 2 months

The result of my work.With Google advertising, 11 new students entered the school in the preschool and in the first class.The cost of the client’s involvement (SAS) = 1930 UAH.The result could be better, but the customer only in a week before September 1 completed the repairs and part of the potential customers was lost due to it.Contextual Advertising
The Internet Movement
by Google.AdWard
Internet Advertising