Advertising Motion Graphics video for the PlayStation giveaway
Project Description:
Creation of a dynamic vertical video (Reels/Shorts/TikTok) to announce a gaming console giveaway. The main task is to attract the audience's attention using recognizable brand elements and active animation.
What has been done:
Concept and composition: Development of a visual style based on PlayStation's signature symbols (circle, square, triangle, cross).
Animation of objects: Creation of chaotic movement of 2D shapes and 3D models of controllers/consoles to give the video depth and energy.
Working with typography: Emphasizing the main call to action (Call to Action) — "Win a PlayStation."
Visual effects: Adding soft shadows and glow to create a three-dimensional look of elements against the background.
Technical specifications:
Format: Vertical Video (9:16), optimized for mobile platforms.
Tools: Adobe After Effects (animation and composition), Adobe Illustrator (preparation of vector elements).
Style: Motion Graphics / Social Media Ad.
Creation of a dynamic vertical video (Reels/Shorts/TikTok) to announce a gaming console giveaway. The main task is to attract the audience's attention using recognizable brand elements and active animation.
What has been done:
Concept and composition: Development of a visual style based on PlayStation's signature symbols (circle, square, triangle, cross).
Animation of objects: Creation of chaotic movement of 2D shapes and 3D models of controllers/consoles to give the video depth and energy.
Working with typography: Emphasizing the main call to action (Call to Action) — "Win a PlayStation."
Visual effects: Adding soft shadows and glow to create a three-dimensional look of elements against the background.
Technical specifications:
Format: Vertical Video (9:16), optimized for mobile platforms.
Tools: Adobe After Effects (animation and composition), Adobe Illustrator (preparation of vector elements).
Style: Motion Graphics / Social Media Ad.