#FacebookAds #retargeting
Earned $117,075 for a recruiting company
Results:
Number of applications - 3,345
Average application cost - $1.23
Advertising budget - $4,122.41
ROAS - Return on Ad Spend 2839%
About the project:
YOURCOUNTRY is an international Ukrainian company specializing in job placement in Europe. It operates in 4 countries and has over 10,000 satisfied clients. While working in the Ukrainian market was not difficult, targeting European clients was challenging due to high application costs. This case study focuses on entering the European market.
Main objective:
✓ Set up a stable flow of job applications in large volumes
Job positions worked on:
1. Britain - Butcher
2. Ireland and Norway - Drivers
3. Norway - Warehouse Workers
Challenges:
* Qualification (validity) of applications (many candidates initially lacked a European passport)
* Audience burnout
Initial collaboration steps:
✓ Audit of advertising account
✓ Market analysis
✓ Development of promotion strategy
✓ Development of communication strategy
✓ Analysis of CJM (customer journey map) and sales funnel digitization, among other tasks
Our path to success (Strategy):
Drawing on our expertise in the recruiting niche, we knew how to engage the audience and improve application qualifications. The "lead form" became the tool for acquiring target clients (website development for the European market was postponed). Mock-ups were our primary tool, as Facebook's rules (for Europe) consider any targeting in the "Jobs" category as discrimination. Essentially, we influenced performance through communication in mock-ups and ad texts.
Earned $117,075 for a recruiting company
Results:
Number of applications - 3,345
Average application cost - $1.23
Advertising budget - $4,122.41
ROAS - Return on Ad Spend 2839%
About the project:
YOURCOUNTRY is an international Ukrainian company specializing in job placement in Europe. It operates in 4 countries and has over 10,000 satisfied clients. While working in the Ukrainian market was not difficult, targeting European clients was challenging due to high application costs. This case study focuses on entering the European market.
Main objective:
✓ Set up a stable flow of job applications in large volumes
Job positions worked on:
1. Britain - Butcher
2. Ireland and Norway - Drivers
3. Norway - Warehouse Workers
Challenges:
* Qualification (validity) of applications (many candidates initially lacked a European passport)
* Audience burnout
Initial collaboration steps:
✓ Audit of advertising account
✓ Market analysis
✓ Development of promotion strategy
✓ Development of communication strategy
✓ Analysis of CJM (customer journey map) and sales funnel digitization, among other tasks
Our path to success (Strategy):
Drawing on our expertise in the recruiting niche, we knew how to engage the audience and improve application qualifications. The "lead form" became the tool for acquiring target clients (website development for the European market was postponed). Mock-ups were our primary tool, as Facebook's rules (for Europe) consider any targeting in the "Jobs" category as discrimination. Essentially, we influenced performance through communication in mock-ups and ad texts.