Agency of targeted advertising

Niche: Education
Client: WOWtarget - training on earning money as a freelancer (training on targeted advertising).

Goal:
Get leads costing up to 70 UAH (traffic to a free master class).

What has been done:
1. Analysis of the target audience and competitors
2. Development of banners and writing ad texts
3. Audience testing

Results for January 2024:

Account 1
Budget: 99,294.13 UAH
Leads: 1,494
Cost: 66.42 UAH

Account 2
Budget: 71,276.25 UAH
Leads: 1,209
Cost: 58.95 UAH

Account 3
Budget: 89,494.48 UAH
Leads: 1,405
Cost: 63.70 UAH

Account 4
Budget: 1201.72$
Leads: 994
Cost: 1.21$

Account 5
Budget: 61,807.32 UAH
Leads: 960
Cost: 64.38 UAH

Results were achieved by launching in different geos - Ukraine and Europe, targeting audiences by interests (remote work, freelancing, moms audience, and a wide audience), as well as testing different creatives and offers.

Also found a correlation that gave cheaper leads, namely the offer "Free freelancing training for Ukrainians". For example, an offer about earning 800 dollars per month gave more expensive results.