WakePark: sports and entertainment complex

WakePark is a modern sports and entertainment complex located in a picturesque spot on the banks of the Dnipro River.
The main goal is to attract more clients through an effective advertising strategy.

Task

Google Ads:
- Increase the number of conversions.
- Reduce the cost per conversion (CPA).
- Optimize the budget to ensure maximum profitability.

Instagram:
- Increase audience reach.
- Increase engagement with content.
- Attract new followers and increase clicks on links.
- Obtain more new contacts through advertising campaigns.

Results
Over 3 months, the Google Ads campaign achieved significant growth: 619 conversions were obtained, which allowed for a substantial reduction in the cost per conversion from 279 UAH to 55 UAH. This significantly increased the profitability of the advertising.

Optimization of advertising campaigns and adjustment of keywords in Google Ads contributed to an increase in the number of applications from 20 to 166 during the period from June to August. A smart bidding strategy allowed for a reduction in the average cost per click to 4.19 UAH while maintaining a steady flow of conversions.

In Instagram, the results are also impressive: reach increased by 353.7%, reaching 69,051 users, while the number of clicks on links increased by 1,051%. Advertising campaigns significantly increased engagement: the number of interactions with content rose by 802%, and the number of new contacts through ads amounted to 1,040.

Direct Messenger campaigns showed high effectiveness: only $1.75 was paid for each initiated conversation, ensuring active interaction with the audience at a relatively low cost.