agro-e-commerce, synovial twine EuroShpagat
Niche: agro-e-commerce, haynetting twine EuroShpagat.
Task: sell twine directly to farmers in rural areas, maintain CPA ≤ $5 and achieve ROMI > 10×.
What was done:
– set up "rural only" targeting on 25 rural clusters (coordinates of settlements);
– launched catalog ad + retargeting on cold traffic (ROAS 20×) and warm site visitors;
– used banners demonstrating twine in action + short videos from farmers;
– optimized displays for morning/evening hours when farmers are active online.
Results over 3 months:
• 214 purchases on the site average price $5
• ROAS 1,500% (15×) retargeting provided the highest profitability
• CPA in summer peak dropped to $3.5
Business benefit: rural geo-targeting allowed to "break through" a narrow audience of farmers and get maximum profit with minimal budget.
More details ➜ https://snow-petroleum-fb0.notion.site/214-euroshpagat-com-ua-5-ROAS-1500-3-21fd637cd05580a7a8b7f7604ae9ea1a?source=copy_link
Task: sell twine directly to farmers in rural areas, maintain CPA ≤ $5 and achieve ROMI > 10×.
What was done:
– set up "rural only" targeting on 25 rural clusters (coordinates of settlements);
– launched catalog ad + retargeting on cold traffic (ROAS 20×) and warm site visitors;
– used banners demonstrating twine in action + short videos from farmers;
– optimized displays for morning/evening hours when farmers are active online.
Results over 3 months:
• 214 purchases on the site average price $5
• ROAS 1,500% (15×) retargeting provided the highest profitability
• CPA in summer peak dropped to $3.5
Business benefit: rural geo-targeting allowed to "break through" a narrow audience of farmers and get maximum profit with minimal budget.
More details ➜ https://snow-petroleum-fb0.notion.site/214-euroshpagat-com-ua-5-ROAS-1500-3-21fd637cd05580a7a8b7f7604ae9ea1a?source=copy_link