Analysis of the Ukrainian women's clothing market
Marketing Research
The client:
Wholesale company of women's clothing
The problem:
In the retail direction the task is to scale one store into a network, and the retail company is not identified as a brand, who the target customer is not understood, there is no expertise in retail trade with a successful OPT.
The Decision:
1 . Comprehensive analysis of the Ukrainian women’s clothing market structure, segments, trends
2nd Analysis of more than 100 competitive companies, analysis of the positioning of brands of manufacturers and retail operators,
Three Defined niche for the positioning of the retail brand, price segment, brands and main competitors
4 . Portrait of the target customer (2 avatars)
The result:
The basis for the creation of a brand of clothing (segment, segment capacity, target audience, needs, why they will buy, key competitors, key guidelines, market development forecast)
Wholesale company of women's clothing
The problem:
In the retail direction the task is to scale one store into a network, and the retail company is not identified as a brand, who the target customer is not understood, there is no expertise in retail trade with a successful OPT.
The Decision:
1 . Comprehensive analysis of the Ukrainian women’s clothing market structure, segments, trends
2nd Analysis of more than 100 competitive companies, analysis of the positioning of brands of manufacturers and retail operators,
Three Defined niche for the positioning of the retail brand, price segment, brands and main competitors
4 . Portrait of the target customer (2 avatars)
The result:
The basis for the creation of a brand of clothing (segment, segment capacity, target audience, needs, why they will buy, key competitors, key guidelines, market development forecast)