Olga Akimova
Offer Olga work on your next project.
Private message
Offer work
Odessa,
Ukraine
1 month 2 days back
available for hire
3 Safes completed
8 months 21 days back
3 clients
age 42 years
on the service 5 years
Rating
Skills and abilities
Promotion
Outsourcing & consulting
Portfolio
- All works 35
- Corporate Style 5
- Marketing Research 3
- Packaging and label design 2
- Client Management & CRM 4
- Consulting 20
- Recruitment (HR) 1
-
Technical specification for the deployment of BAS
Client Management & CRM
Client:
Importer, manufacturer, and distributor of sports goods and accessories
Problem:
Accounting is maintained in 2 databases, the balances are incorrect and need to be consolidated from 2 databases, there is no synchronization with retail trading platforms, only wholesale accounting in one database. The databases contain data from old sold businesses. It is necessary to implement a unified accounting system, analytics, set up users, and synchronize with trading platforms, external services, and wholesale accounting. Choose a program for accounting
…
Solution:
1. Working meeting with the owner to fix the goals and parameters of the final result - what he needs from accounting with a view to further business development
2. Working meeting with employees involved in accounting, working in the program - functions and areas of responsibility are defined for today
3. Based on the information received, BAS ERP was chosen
4. The assortment was analyzed and a product accounting system was developed: group, subgroup, category, characteristics affecting the price, characteristics for specifications, characteristics for printing labels, other characteristics
5. A technical specification was compiled for the deployment of BAS ERP
5.1 Classifiers
5.2 Warehouses
5.3 User setup
5.4 Labels and price tags (if there is internal labeling)
5.5 Pricing
5.6 Nomenclature
5.7 Structure of Partners and Contractors
5.8 Offers
5.9 Orders
5.10 Sales (realization, consignment, prepayment, postpayment) and shipment of orders
5.11 Purchases
6. Technical specification for synchronization and integration of BAS ERP with platforms and services
6.1. Structure of the customer, order, and financial paths
6.2. Third-party services and trading platforms - structural architecture top level
6.3 Selection of integration methods
6.4 Detailed technical specification for synchronization
7. Solutions for all bottlenecks and specific cases of accounting, synchronization, and integration have been developed
Result:
Full readiness for the deployment and filling of BAS ERP for BAS programmers, trading platform programmers, accounting, and other accounting staff, with an understanding of what will be the output
-
Creating a business model canvas, organizational structure, functions of divisions
Consulting
Client:
Owner of TM LOGOS-TAC (production, distribution, and retail sale of clothing, footwear, and military equipment)
Problem:
… The company was established in 2022, turnover is growing exponentially every month, accounting is done in notebooks, they tried to implement an accounting program, but incorrectly, employees do not clearly understand their functions and responsibilities, business processes are not set up. A business structure and organizational structure are needed for systematization and scaling.
Solution:
1. Session with the business owner: vision for business development - markets, types of activities, sales channels, centers of responsibility in the business, stages of development, business performance indicators.
2. A business model canvas was created by points:
- Positioning
- Product
- Consumer segments
- Key values of the product/business for the consumer and channels for obtaining value
- Customer relationships
- Revenue streams
- Key resources
- Key activities
- Key partners
- Cost structure
3. A development and scaling plan was created.
4. Based on the business model canvas, an organizational structure was created.
- An organizational structure was developed based on goals - maximum
- The structure was defined at each stage of development
- Centers of financial responsibility were identified
5. Functions of departments and positions were outlined in terms of:
- Department/position
- Subordination
- Functions
- Result
- Indicator measuring the result (to be used later for forming a list of KPIs in the motivation system)
Result:
The business owner received:
1) Understanding of the structure of their business in the form of a business model canvas and organizational structure.
2) A roadmap for development in the form of a development plan.
3) Tools for further development steps:
a) Business model canvas
- Basis for the conditions for a package of legal documents - contracts with suppliers, contracts with clients, contracts with employees
- Basis for sales strategy
- Basis for organizational structure
- Basis for decision-making on development
- Basis for business processes
- Basis for accounting automation
- Basis for building an analytics system
b) Organizational structure
- Basis for automating business processes and accounting
- Tool for communication with staff - place in the company and prospects
- Basis for building an analytics system
c) Functions
- Basis for job profiles, functions of employees and departments
- Basis for building a motivation system
- Basis for rapid and effective scaling
-
Grant documents, Financial model
Consulting
Client:
Founder of a waste collection company for recycling
Problem:
It is necessary to create a package of documents to apply for a grant from the EC. The deadline for submitting documents was in 7 days
…
Solution:
1. Study the package of documents for the program:
- participation conditions
- document formatting requirements
- financial document calculation rules
2. A work plan was created, which is submitted in the funding application according to the requirements
- project milestones with goals
- work packages, with goals, results, responsibilities, and resources
- cost calculation of resources by expense categories according to program requirements
3. The financial plan appendix of the project was filled out based on the project
4. Project description regarding partners, marketing, risks
5. A financial model of the business with project implementation was developed
- sales model
- financial result model for 3 years
- break-even point
- return on investment
Result:
Documents submitted/accepted for participation in the grant competition. The decision deadline for the grant provision is February 2025.
-
Brand style "School of Conscious Development"
Corporate Style
Brand style "School of Conscious Development"
Client:
Investors in an existing educational project with the author of development methodologies, carry out strategic and operational management
… Problem:
A new positioning for the educational project has been developed, the business model has changed, branding is needed for the development of the website and promotional materials, a color and graphic solution is required for B2B and B2C directions as well as different educational product directions
Solution:
1. According to the archetype, brand strategy, and task to visually structure materials, 3 graphic directions for logo/ideas for the graphic embodiment of the strategy have been developed
2. Based on the agreed concept, graphics, color solution, and brand legend have been developed
3. Key graphic elements of the brand have been developed, including for web resources
4. A visual strategy for the design of 8 brand activity directions has been developed - a unified style and visual distinction for the consumer
Result:
Complete guide to brand visual communication
-
Brand positioning of the personal growth school
Consulting
Client:
Investors in an existing educational project with the author of development methodologies are carrying out strategic and operational management.
Problem: The author of the methodologies has developed his brand "by intuition," and the lack of clear positioning leads to limitations in promotion. Sales have been affected by the withdrawal from the Russian market. They plan to scale up - to create an educational project where there will be more than one author and speaker. A structure of relationships with the current author and positioning of the new project is necessary.
…
Solution:
1. Development of the brand at the level of Business Modeling:
1.1. Branding structure - subordination and relationships between existing brands and product lines, the place of existing brands relative to each other - this point will be included in the brand book, in the structure of the website and all platforms.
1.2. Positioning or Unique Selling Proposition (USP)
1.3. Consumer segments - in terms of B2B (business to business) and B2C (business to consumer) - this primarily lays the groundwork for audience segmentation.
1.4. Product matrix - this reflects the principle of filling the assortment with current and future products, likely in terms of segments, in terms of customer entry into the business, through the lens of maximum monetization of the incoming customer.
1.5. Key values
1.6. Channels of value delivery - the ways in which values are communicated, in the customer journey, in product filling, in brief.
1.7. Customer relationships - the key principle is laid down, this point is integrated into the business processes of the sales department, lead generation system, and CRM structure.
2. Development at the branding level
2.1. Description of the brand idea (summarizes block 1), DNA, for building communication
- How to describe the brand and its products in two words?
- What product characteristics bring benefits to the consumer?
- What is the brand's relationship with users?
- Brand personality
- Slogan - briefly and concisely describes the entire model
- Global idea: what legacy will your company leave in history
- Emotional benefits: what feelings does the consumer experience when using the product
- Associations formed by the brand
- Rational benefits: what advantage does the consumer gain from using the product
- Attributes - characteristics of the product that bring benefits to the consumer
2.2. Brand archetype (character, personality) - necessary to set the framework for the brand's personality
2.3. Brand communication tones
- Communication structure - the architecture of information delivery on all platforms is built
- Communication content
- Expression of brand identity (essentially a brief for the development of the brand book)
-
Creating a team of Chief Accountant and Warehouse Logistics
Recruitment (HR)
Client:
Owner of the LOGOS-TAC TM (production, distribution, and retail sale of clothing, footwear, military equipment)
Problem:
… The current chief accountant and administrative director are not coping with their duties, failed to establish processes, create a team for managing accounting and warehouse logistics. Previously, the company deployed BAS ERP and management accounting (https://freelancehunt.com/showcase/work/razvertyivanie-uchetnoy-programmyi-bas-erp/1802507.html). The team failed to maintain inventory levels and conduct inventory.
Solution:
1. An analyst of management accounting was added to the team to record expense and revenue documents.
2. A profile of the Chief Accountant with competencies in management accounting and growth potential to Financial Director was created.
3. Recruitment, candidate assessment, and final candidate approval for the Chief Accountant position were conducted.
4. The Chief Accountant was appointed and adapted to the position.
5. An organizational structure of her department and job profiles were created together with the new Chief Accountant.
6. Recruitment, candidate assessment, and final candidate approval for the positions of:
- Expense document accountant
- Revenue and production document accountant
7. A warehouse manager profile was created.
8. Recruitment, candidate assessment, and final candidate approval for the Warehouse Manager position were conducted.
9. The Warehouse Manager was appointed and adapted to the position.
10. Working groups were conducted to identify bottlenecks in the business processes of procurement, accounting, and product shipment from the warehouse (purchasing, sales, accounting, warehouse).
11. Recruitment, candidate assessment, and final candidate approval for the Warehouse Keepers positions (3 vacancies) were conducted.
12. An inventory residue plan was created to not disrupt current warehouse and sales processes.
Result:
The client received:
1. Staffed, adapted, and operational 2 departments:
- Accounting Department
- Warehouse Logistics
2. Operational inventory accounting process.
3. Full inventory and correct warehouse balances.
-
Technical specification for deploying ERP Odoo
Client Management & CRM
Client:
Psychology professor Olga Smirnova https://olgasmirnova.com/
Issue:
… The company chose ERP Odoo to automate the company's business processes. Previously, the company only used CRM. There is no expertise within the business in automating business processes. And from the contractors' side, only technical specialists are available; the company does not provide a service for systematizing business processes for automation, only deploying necessary modules.
Solution:
1. Created the top-level architecture of ERP modules and necessary synchronizations with external services and platforms.
2. Interviews were conducted with process owners:
- Accounting and managerial accounting
- Sales
- Promotion
- Analytics
- SMM
- Educational process (training product)
- Subscription club
- Rental business
- Business administration
3. Using the standard functionality of Odoo (to avoid paying for custom programming), a technical specification was prepared:
- Directories were compiled (employees, products, prices, accounts, and so on)
- Entities were described (product card, employee, lead/client, and so on)
- Processes were described (standard processes - task blocks to events and automation processes)
- For each item, links to Odoo's work description in this direction from open sources were attached
- Questions to developers were formulated for each item regarding the specifics of Odoo's operation in various business aspects
Outcome:
The client has:
- Technical specification for deploying ERP Odoo - filling directories and entities, process description - within the standard functionality (without additional programming costs)
- Links to descriptions and explanations of how the program works
- Materials for discussion with developers - specific questions
- A document that helps developers understand the scope of work
-
Managerial accounting, commercial department analytics system
Consulting
Client: Pharmacy chain (109 locations) + online pharmacy
Problem: declining sales, large inventory levels, lack of available funds for purchasing, owner does not understand the issue
… Solution:
1. Conducted an audit of analytics capabilities:
1.1. state of the product directory
1.2. analytics capabilities in terms of product groups, suppliers, retail locations, seasonality, etc.
1.3. ability to generate reports on assortment management effectiveness, supplier relationships
1.4. presence of product matrices for each location and their relevance
1.5. ability to compare internal analytics with market analytics by product category
1.6. planning capability and effectiveness
1.7. pricing control and management capabilities
1.8. order/supply control capabilities
2. Reports were generated and an analysis of the situation's causes was conducted, revealing:
2.1. excessive purchases of slow-moving products
2.2. shortage of fast-moving products
2.3. chaotic purchases of the same product under different brands, resulting in loss of purchasing power for the supplier/manufacturer, lack of strategy for price segments
2.4. mismatch between orders and deliveries
2.5. product turnover by category and retail locations, comparison with sales rankings of medications in the country
2.6. absence of product matrices
3. Necessary control points for the owner of the commercial structure to manage the situation and indicators of process and manager effectiveness were identified
4. A reporting system was developed in Excel format with subsequent automation in 1C:
4.1. analysis of inventory turnover
4.2. order/supply analysis
4.3. stockout analysis
4.4. financial results analysis
5. A technical task was written for software developers
6. Support of the commercial structure's operations with Excel reports until automation
7. Automated analytics system of the commercial structure was implemented in 1C
Outcome:
1. Sales decline and product shortages were halted
2. Overdue debt to suppliers of 10 million UAH was repaid
3. Sales growth year over year +10%
4. Efficient planning system, financial results management for business and commercial structure were implemented
-
Crisis management, creation of a commercial department
Consulting
Client:
Co-owner of a Pharmacy Network (more than 109 retail outlets)
Problem:
… "The commercial director is not satisfactory, I do not understand what he is doing and the result
I want a working commercial structure." Swift decline in revenue
Solution:
Implement crisis management of the commercial structure with partial or complete replacement of performers with consulting staff and parallel recruiting and adaptation of a new team
Result:
Overdue debt reduced by 10 million without stopping shipments (2 working days while creating a matrix 1)
Manipulations with purchases and non-targeted expenses in the amount of over 600 UAH were identified (the case was handed over to the police)
Debts from the insurance company in the amount of over 300 thousand were identified and returned
Inventory reduced from 72 million (2.2 months of inventory taking into account 10 million of market purchases and illiquid assets) to 57 million (1.9 months of inventory assortment according to the matrix - fast-moving assortment)
Debts from partners for marketing payments (over 2 million UAH) were identified and received
A complete new efficient commercial structure has been formed
10 employees were hired and adapted, which in the cost of a recruiting agency (salary amount) would be about 200 thousand UAH. At the same time, the effectiveness of passing the probationary period is 100%, in the company's previous experience, 20% of employees passed the probationary period
A system of analytics and accounting of work done is created for online access by managers and performers
Financial result report is compiled and automated
-
Pitch of IT project - analysis of agro market, business model, financial model
Consulting
Client: https://4limes.com (IT development) is developing a project for an international platform for the agricultural market of Ukraine.
Issue:
Information is needed to create a pitch for investors - a full business plan, technical documentation, team, and requirements for the creation and support of the project until it becomes self-sustainable. The client has hypotheses about the business model.
…
Solution:
1. An analysis of the agricultural market of Ukraine in terms of exports and imports, crop production, and animal husbandry has been compiled, and the activities of foreign trade for different segment players have been studied.
2. A detailed analysis of the business model of the prototype platform has been carried out.
3. An analysis of the business models of 4 analogues in the global market (China, USA, Russia, etc.) has been conducted.
4. A comparative analysis of the business models of the 4 analogues and the prototype has been conducted, identifying key success factors.
5. A business model concept has been developed.
6. A focus group with market participants has been conducted to identify needs and pains.
7. The functionality of the designed platform has been formulated - the basis for the technical specification for developers.
8. A business model canvas has been created.
9. A financial model of the project has been developed.
Outcome:
1. A business model canvas and financial model have been developed.
2. A comprehensive justification for the project for investors has been developed.
-
Logo and brand identity
Corporate Style
Client:
Charitable foundation - assistance to lonely elderly people, care of wooden churches, cultural projects related to international grants
Problem:
… It is necessary to develop a logo and corporate identity, using both the abbreviation and the full name of the fund, indicating the country of origin
Solution:
1. Together with the client, a briefing for the development of corporate identity is compiled
2. 3 graphic directions are developed and graphic directions are approved
3. In the selected direction, 3 logo options are developed and the logo is approved
4. Color solutions for the logo are developed and brand colors are approved
5. Brand fonts are developed and approved
6. Design of elements is carried out according to the brief
Result:
Comprehensive brand style guide in one document
Layouts in CDR format in PDF
-
Branding positioning and business model of infobesiness
Consulting
The client:
Professor of Psychology Olga Smirnova https://olgasmirnova.com/
The problem:
… It is necessary to be scaled (business process automation, promotion systematization, rebranding), and business and processes are built on people without structure, on the page of the personal brand there is no understanding of the business structure as within the company.
The Decision:
1 .Session with the business owner - understanding the volume of the business today, the value of the brand, products, plans for the future
2ndBrands positioning (the substance and expression in the slogan and identity) and the structure of subbrands (subsignment to the personal brand and the relationship between them) is developed - this point lies in the brand book, the structure of the site and all the sites.
ThreeAnalysis of the current business audience
4 .Approach to the formation of a product range
and 5.The business model is developed:
- Consumer segments - in B2B (Business for Business) and B2C (Business for End Consumer)
- Product - in the section of segments, in the section of entering the business and so on, consider through the prism of the maximum monetization of the entering customer
Key values – each product
- Channels of receiving value - through each channel in the product itself, in the service, in technology, and so on
- Customer relationships - this point lies in the business processes of the sales department, the lead generation system and the CRM structure
The key resources
- Key activity - structures the business within the business, lies in the org structure, the structure of fine results, in the product structure
Orgasm
The key partners
- Structure of income and expenditure - this point lies in the structure of fine result, in the structure of the income plan, the calculation of fine model in the future
6 .Presentation to all employees with the aim of presenting the business development vector
The result:
The customer received:
Positioning, branding and business structure to reflect on all sites
The system and structure of the assortment for each audience
- Structure for the development of business process automation and SRM
Value of each product to promote
The pain of each segment of the audience to promote
-
Branding positioning and brand strategy
Consulting
The client:
Owner of Business Aviation Service Agency
The problem:
… On the business aviation service market, there is a great competition, customers want to stand out, there is no understanding of how to do this, while all operators work with the same tools.
The Decision:
1 .Market Analysis
2ndAnalysis of the current product supply on the market
ThreeAudience analysis and segment distribution - previously the customer viewed the audience as a single segment - everyone who can afford a plane rental
4 .Forming the target audience segment offer and product portfolio, assessing the segment’s capacity in sales
and 5.Formation of positioning
6 .Development of Brand Ideas
7 .Neyming
8 .Values of the brand
The 9.Brand Architecture (character and personality)
The 10.Description of the target audience avatar (psychographic, behavioral, social, values parameters) - is used both to build a product line, and to set up advertising, promotion)
11 of 11.Legend of Brand
12 .Branding brand of identics
13 .Communications of the brand
14 .Concept of Promotion
The result:
The customer has
Positioning, Nyming and Business Aviation Brand Strategy
Description of the product-service profile through the prisma of customer experience demonstrating competitive advantages
-
Brand identity of the "umbrella" brand
Corporate Style
Client:
Psychology professor Olga Smirnova https://olgasmirnova.com/
Problem:
… Under the "umbrella" of the personal brand, there are several sub-brands, but there is no unified visual communication style for the entire umbrella brand system.
Solution:
1. The structure of the "umbrella brand" has been formed and positioning has been developed (https://freelancehunt.com/showcase/work/pozitsionirovanie-brenda-biznes-model-infobiznesa/1804604.html)
2. Logo and symbol strategy developed for brands under the "Umbrella"
3. Detailed briefing conducted - how the corporate style is applied, what difficulties exist
4. Mood board compiled for the corporate style
5. Strategic idea for the corporate style developed
6. Redesign of the main logo and design of logos for brands "under the umbrella" completed
7. Design examples executed in the developed strategy
8. Design and concept elaborated:
- Author's design elements
- Ready-to-use layouts according to an agreed list
Result:
The client received a ready corporate style and layouts:
- User guide for the corporate style with a description of the branding structure and concept
- Instructions for using software products for photo and video editing
- Instructions for briefing a photo session
- Presentation design sample and instructions for applying corporate style elements in creating presentations
- Figma project with logo layouts, design elements, ready layouts for social media and other purposes (video tutorials, YouTube videos, advertising campaigns, content category layouts in social media)
-
Systematization of accounting in 1C (after 10 years of incorrect accounting)
Client Management & CRM
Set 1C in order to set the correct report and synchronize with the site
The client:
The owner of the production of children's clothes in Ukraine (offline and online retail production, OPT)
…
The problem:
The customer is waiting for a very long time for reports from employees - they are collected manually, the remains are incorrect, the existing reports are not properly built, management and accounting are conducted separately, there are 2 organizations in the management account
The Decision:
1 .A review of the status of the account was carried out:
- incorrect and insufficient introduction of characteristics into the product card, which leads, among other things, to the impossibility of building reports - insufficient lines and columns
Inappropriate installation of goods
- incorrect accounting of relationships with Oppo customers
2ndThe structure of the product guide (group, subgroup, category) and a list of characteristics for each product category, taking into account the analysis and the need to use these characteristics on the site as a filter and description of the product
ThreeA guide to the nomenclature with codes of characteristics affecting the pricing and in a table form is uploaded:
Classification and characteristics
- systematisation of the size network for each category of goods to eliminate duplication of similar sizes by different writing
- systematisation of the names of the colors to eliminate duplication and unification for reports
Systematization of the accounting of suppliers of goods
4 .Filled with the processing of the guide in a new category, characteristics, characteristics of the product
and 5.The structure of the company’s divisions, which will be taken into account sales documents, to build analytics in the range of these divisions
6 .Work was carried out on the distribution of relationships with Oppo customers, who have the conditions of implementation on the agreement of consignation, a collection of residues and mutual calculations was carried out (previous shipping under implementation was carried out by the document Realization and it was impossible to analyze real sales)
7 .Instructions for working with commissioners and sales analysts
8 .Configurate existing reports for the analysis of residues in the product group and customer’s request
The 9.Instructions for working with reports
The 10.Instructions for working with the product guide
The result:
The customer received
Transparent custom analytics in 1C - residues, sales in the division and in the division of goods and other characteristics and characteristics
Instructions and trained work 1C staff
- product guide, division structure, pricing prepared and available for synchronization with the site
Reviews and compliments on completed projects 3
14 September 2025
23 USD
Transition from Pipedrive CRM to Monday CRM
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for the work done, I hope for further cooperation!
Yevhen Glazunov
| Personal | Response review
15 March 2024
550 USD
Employee Motivation Systems (KPI) - a personal project for Olga Akimova
Quality
Professionalism
Cost
Contactability
Deadlines
The work is done at 5+. A great specialist recommends
Yevgeny Yevseyev
| Personal | Response review
23 November 2020
17 USD
Marketing Research
Quality
Professionalism
Cost
Contactability
Deadlines
Specialist in his field. I received valuable information during the work process. Prepared to continue cooperation if necessary.
|