Applications and calls for the site. Geodetic searches

Customer is a company providing geodetic services.The task is to receive applications and calls from potential customers.

What have they done?The work began in 2016.Started with the Yandex.Direct setting.They dropped for a long period of time, after which they abandoned the advertising network due to the low yield.The decision was made to move to the search advertising and the business went much better, despite the high cost of the transition and the overheated auction in this niche.The cost of the call and calls became cheaper, and their number increased.The search advertising in Google Ads was also set.The number of traffic from this source is significantly smaller than from Direct, but the conversion (in % ratio) remains at the Yandex.Direct level.The specificity of this direction is that applications through the site are practically not left.They will immediately call the numbers indicated on the site.At a certain stage of cooperation, Co Magic joined the co-track to track the call receipt channels for more clear analysis and subsequent advertising optimization.What in the end?You have received the required number of calls and the cost of the call.Screenshot of the advertising office statistics: http://joxi.ru/KAxoLj8cZ11xX2

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