Applications for the online store of wholesale goods

The customer requested to elaborate the context for some categories of goods: more marginal and more demanded at the time of setting and rolling the advertising.It was set to Yandex.Direct on search and rsi.A total of about 10 different categories of products - search campaigns and advertising campaigns.Advertising did not last too long and was mainly aimed at understanding whether contextual advertising would take over.It turned out that it will not be.On the site people closed immediately for ordering and a lot of people put the goods in the basket.However, the units came before the registration.Conversion to ordering was less than 1% + people ordered mostly by small parties, which prevented the money spent on advertising.The customer refused to continue testing and the campaign stopped after the balance in the advertising office was exhausted.Results: With further scrolling and optimization, I think it would be possible to remove the campaigns in plus.Connect retargeting in Direct + retargeting in VK, as the site was also installed the VKontakte pixel.#AdWords #ppc #GoogleAdwords #knowledge #google #Edwards #Edwards #Edwards #Google #Google #Context Advertising #Context Advertising #Yandex #Yandex Direct #Context #Google Adwords #Context Advertising #Yandex Settings Specialist #Advertising in Google #Yandex Advertising Network #Yandex Advertising Direct #Google Advertising #Context Advertising