Applications for the site (advertising in lifts)

The customer, a network of advertising agencies in lifts, contacted in 2017 in the summer.
At that point, the advertising began to go from zero.
As advertising channels were set Yandex.Direct and Google Ads, then Adwords.
Statistics on transitions: http://joxi.ru/L21zoRxIRRzJpA
Statistics for applications : http://joxi.ru/a2XZXOBFwwld8r