Applications for the site. Direction - IT franchise

The customer is a franchisor who sells a franchise for the organization of video surveillance on the territory and in the entrances of residential houses.A kind of social network between the inhabitants of the houses inside the yard, through which they can communicate, solve problems related to the municipality, watch with the help of video surveillance of the children on the kindergarten, the parking lot, learn the news of the house: time of water disconnection, view a photo report on the work performed and other possibilities.The task was to set up a advertising campaign that will bring sufficient number of applications at the optimal price.What have they done?The site was created from scratch.In the development, the conversion elements and blocks of the site were initially developed on the basis of previous experience of working with the same direction (franchising).As a result - from the very beginning the site has shown good conversion rates and continues to keep them for a long period of time.As a advertising channel, the search advertising in Google Ads was selected because of the cheaper click cost, compared to Yandex.Direct and sufficient volume of traffic.The screenshot shows statistics for the entire time of the advertising campaign: http://joxi.ru/xAeDM5QFRgpvL2
The campaign turned off from zero.That is, there has been no advertising setting on this site by other specialists before.Date: from June 29, 2018 to this day.Reference to statistics on calls: http://joxi.ru/BA00oRXuMMBK7A

As a result - the output to the required number of applications and the cost of the attracted lead.#AdWords #ppc #GoogleAdwords #knowledge #google #Edwards #Edwards #Edwards #Google #Google #Context Advertising #Context Advertising #Yandex #Yandex Direct #Context #Google Adwords #Context Advertising #Yandex Settings Specialist #Advertising in Google #Yandex Advertising Network #Yandex Advertising Direct #Google Advertising #Context Advertising